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Fleet Business Development Representative

Wagonmaster Group

Richmond, UShybrid$90k-$100k/yrPosted Jun 3, 2026

About the role

Fleet Business Development Representative

Metro Vancouver / Fraser Valley, BC (Home-Based)

Territory: Vancouver Island, with additional opportunities throughout the Okanagan and Western Canada

On-Target Earnings (OTE): $90,000–$100,000+ annually, consisting of base salary, uncapped commission, monthly vehicle allowance, and mileage reimbursement. Top performers have the opportunity to exceed the target compensation range.

Build a Territory. Drive Growth. Earn What You're Worth.

Wagonmaster Group is seeking an experienced Fleet Business Development Representative to develop and grow an untapped territory throughout Vancouver Island.

This is not an account management role.

This is a highly independent business development position focused on opening new accounts, building long-term customer relationships, and growing market share within fleet, commercial, industrial, transportation, and maintenance-focused markets.

What We're Looking For

To be successful in this role, you must have:

Proven fleet, commercial, or industrial sales experience.

Strong technical knowledge of diesel engines and fleet maintenance operations.

The ability to explain ROI, cost savings, equipment reliability, and operational improvements.

A self-starter mentality with minimal need for day-to-day supervision.

A passion for developing new business and growing a territory.

Strong relationship-building and consultative selling skills.

Candidates must reside in Metro Vancouver or the Fraser Valley.

Market Opportunity

Our customers currently include trucking and transportation companies, but opportunities exist anywhere diesel-powered equipment, gasoline-powered equipment, or metalworking equipment is operated and maintained.

Potential customer markets include:

Transportation & Trucking

Waste Management

Construction

Manufacturing

Marine Operations

Forestry

Agriculture

Municipal Fleets

Resorts & Hospitality

Utilities

Industrial Operations

Heavy Equipment Operations

If equipment requires lubrication, preventative maintenance, reliability improvements, or operational cost reduction, it may be a potential customer.

What You'll Do

Business Development & Territory Growth

Develop and grow an untapped territory across Vancouver Island.

Prospect and secure new fleet, commercial, and industrial accounts.

Build relationships with owners, fleet managers, maintenance managers, operations leaders, and shop foremen.

Present technical solutions and demonstrate ROI.

Maintain a healthy sales pipeline using CRM tools.

Drive territory growth through prospecting, networking, referrals, and relationship building.

Customer Training & Product Demonstrations

Deliver product presentations, equipment demonstrations, and customer training programs.

Promote solutions for diesel engine applications, gasoline engine applications, preventative maintenance programs, and metal lubrication products.

Educate customers on equipment reliability, maintenance strategies, cost savings, and operational improvements.

Provide ongoing support to maximize customer success and product adoption.

Account Management

Develop strong customer relationships through regular communication and site visits.

Prepare customized recommendations and reports.

Collaborate with internal teams to deliver exceptional customer service.

Maintain accurate CRM, mileage, and expense records.

Required Qualifications

Minimum 3 years of experience selling into fleet, commercial, industrial, transportation, maintenance, manufacturing, or related markets.

Strong technical knowledge of diesel engines, preventative maintenance programs, equipment reliability, lubrication systems, and fleet maintenance operations.

Experience presenting technical products, services, or solutions to business decision-makers.

Proven ability to explain operational benefits, cost savings, and return on investment.

Proven track record of prospecting, developing, and growing a sales territory.

Experience managing a sales pipeline and achieving revenue targets.

Proficiency with CRM systems and Microsoft Office.

Valid driver's license with an acceptable driving record.

Personal vehicle available for business travel.

Valid passport and ability to travel within Canada when required.

Preferred Qualifications

Experience selling:

Fleet maintenance products and services

Heavy-duty truck products

Diesel engine products

Lubricants and chemicals

Industrial products

Metalworking and metal lubrication solutions

Fleet management solutions

Heavy equipment products

Automotive aftermarket products sold into commercial customers

Commercial vehicle dealership products and services

Diesel technicians who have successfully transitioned into customer-facing sales, business development, account management, or territory management roles are strongly encouraged to apply.

What Will Make You Successful

The ideal candidate combines technical aptitude with strong business development skills.

You can confidently discuss:

Diesel engine performance

Equipment reliability

Preventative maintenance programs

Downtime reduction

Equipment life extension

Productivity improvements

Operating costs

Return on investment (ROI)

You enjoy prospecting, opening doors, building relationships, and creating new business opportunities.

You are motivated by income growth and the opportunity to build a highly successful territory.

Travel Requirements

Regular travel throughout:

Vancouver Island

Metro Vancouver

Fraser Valley

Okanagan Region (as required)

Occasional travel to Alberta, Ontario, and other regions may be required for customer support, training, meetings, and business development activities.

What We Offer

Competitive compensation package

Uncapped commission opportunity

Monthly vehicle allowance

Mileage reimbursement

Comprehensive training and product education

Established product portfolio and market reputation

Career growth opportunities

Supportive and collaborative team environment

Wagonmaster Group is committed to providing equal employment opportunities and fostering an inclusive workplace. Accommodation is available upon request throughout the recruitment process in accordance with applicable legislation.

Compensation

This Sales role pays $90k-$100k/yr. Within typical range for sales roles in United States.

Questions about this role

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