Intern, Brand Management & Digital Marketing (lyf)

About Us

CapitaLand Group (CapitaLand) is one of Asia’s largest diversified real estate groups. Headquartered in Singapore, CapitaLand’s portfolio focuses on real estate investment management and real estate development, and spans across more than 270 cities in over 45 countries.

Job Description

You’ll be jumping into the worlds of brand and digital marketing, helping us turn big ideas into clear, actionable tools our properties can actually use. Your mission (and yes, you’ll want to accept it):

Translate our brand guidelines into easy, usable playbooks for clusters and properties

Work with our social agency to shape scroll-stopping content

Dream up a plug-and-play event series that any lyf property can run easily and consistently

Learnings for lyf

You’ll get the inside scoop on how a global lifestyle brand actually works — from strategy to design to a real moment that guests remember for lyf. You’ll also collaborate with different functions including Brand, HR, Operations and Business Development to support the brand’s 2030 ambition.

Expect to:

Decode brand strategy and turn it into simple, usable tools that make a real impact

Explore what makes digital content hit, not miss

Attend brainstorms that feel a bit like creative chaos (in a good way)

See how different teams come together to shape the lyf experience

Job Responsibilities - lyf skills:

Brand

Understanding how a lifestyle brand maintains consistency across regions

Converting guidelines into practical, user-friendly playbooks

Shaping brand voice and signature experiences

Digital Marketing

Content curation and idea development

Understanding social media workflows and agency management

Reviewing, refining, and evaluating digital campaigns

Project Ownership

Concept development for a multi-property event series

Structuring ideas into toolkits and implementation guides

Presenting concepts clearly to internal stakeholders

Support ad hoc projects across the lyf team

Job Requirements:

Currently pursuing a degree in Real Estate, Business, Marketing or Social Sciences.

Proficient with Microsoft Word, PowerPoint and Excel.

Analytical, self-starter and independent individual that is able to multi-task and deliver work on time and accurately.

Possess excellent writing skills and a team player.

Closing Statement:

At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.

Only shortlisted candidates will be notified.