SEO & Web Analytics Manager
Skills
About the role
Overview:
The SEO and Web Analytics Manager is a senior individual contributor responsible for driving organic growth and improving digital performance, with a strong focus on lead and pipeline generation. This role combines technical SEO, on-page and content optimization, and advanced web analytics. The position owns measurement strategy, GA4 configuration and governance, SEO tooling, and executive reporting that connects website performance to pipeline and revenue outcomes. The ideal candidate brings deep experience in B2B software and hands-on expertise working in Drupal environments.
Responsibilities:
Own the organic search roadmap across technical SEO, on-page optimization, content recommendations, and internal linking
Define and deliver quarterly SEO growth plans tied to business priorities such as product lines, solutions, and regions
Manage keyword and topic strategies, content briefs, and competitive analysis using SEMrush
Technical SEO and Drupal
Partner with WebDev and platform teams to implement technical SEO improvements in Drupal environments
Manage templates, schema, modules, structured data, indexation controls, XML sitemaps, redirects, canonicalization, and hreflang where applicable
Maintain site health including crawlability, performance, Core Web Vitals, and duplicate content governance across large-scale websites
Web Analytics and Measurement
Own GA4 configuration including event taxonomy, conversion definitions, channel grouping, and data quality governance
Ensure consistent tracking across key user journeys such as downloads, demo requests, webinars, and partner referrals
Maintain accurate documentation, QA processes, and tagging standards
Reporting and Insights
Build and maintain dashboards that connect SEO and web performance to engagement and conversion outcomes
Deliver recurring executive reporting focused on trends, insights, risks, and actionable recommendations
Translate data into clear priorities and business impact
Tool Ownership and Operations
Serve as primary owner of Google Search Console, GA4, SEMrush, and related SEO tools
Create repeatable reporting frameworks, monitoring processes, and documented SOPs
Monitor indexation, performance, enhancements, and search opportunities in Search Console
Qualifications:
6 to 8 plus years of experience in SEO and web analytics with significant exposure to B2B software or B2B technology
Hands-on experience working in Drupal including templates, modules, content models, redirects, metadata, and release workflows
Advanced GA4 expertise including event design, conversions, funnels, and troubleshooting
Strong experience with Google Search Console including indexation, enhancements, and performance analysis
Proficiency in SEMrush for research, audits, and competitive analysis
Experience building executive dashboards in Looker Studio
Strong ability to translate data into insights and actionable recommendations
Proven ability to drive execution in a cross functional environment as a senior individual contributor
Preferred Qualifications
Experience managing enterprise websites with large page counts and multi region or multi product environments
Deep technical SEO knowledge including schema, Core Web Vitals, rendering, log file analysis, and international SEO
Familiarity with tagging frameworks, governance models, and UTM standards
Experience working with BI teams, data warehouses, or CRM attribution models
Questions about this role
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