Partner Marketing Expert (all genders) New

About us

Lucanet is the CFO Solution Platform built for modern finance & tax teams, offering an integrated suite of solutions to simplify and automate their most critical finance processes. More than 6,000 companies around the world rely on our easy-to-use, out-of-the-box SaaS platform - from consolidation and financial planning to tax compliance and reporting, ESG reporting, banking and cash management, and more. PE-backed and growing our footprint across global markets.

Behind the platform is a global team of 850+ people who care about doing the work well. We challenge each other to push boundaries, move fast without cutting corners, and build solutions that genuinely change how finance & tax leaders operate. If you're looking for a place where your work has real reach - and where your growth is part of the deal - this is it.

The Role

Are you ready to help shape partner marketing in a fast-growing, international company? As Partner Marketing Expert, you’ll take ownership of strategic partner marketing programs that drive partner engagement, joint demand generation, and revenue growth.

This is an experienced individual contributor role, not a people management role. You’ll bring expertise, mentor and support colleagues where needed, and stay hands-on in planning, execution, reporting, and optimisation.

You’ll work closely with Sales, Partner, Product, and Marketing teams to develop and manage partner marketing programs across Lucanet’s partner network. You’ll be responsible for driving joint marketing initiatives, enabling partners, improving partner engagement, and increasing brand visibility through partner channels.

What you'll do

Stakeholder Management: Manage planning and relationships with internal and external stakeholders, providing updates on program progress, priorities, and results. Strong alignment with Sales is essential.

Partner Marketing Programs: Develop partner marketing programs that align with business objectives, strengthen partner collaboration, and support pipeline and revenue growth.

Campaign Execution: Plan, execute, and optimise partner campaigns, events, webinars, workshops, and programs to drive demand generation and increase brand visibility through partner channels.

Joint Marketing & Co-Selling: Collaborate with partners on co-branded campaigns, demand generation activities, and co-selling initiatives.

Partner Enablement: Provide partners with the resources, training, messaging, and marketing collateral they need to promote and sell Lucanet effectively.

Partner Portal Ownership: Own marketing content and enablement assets for the partner portal, including partner resources, campaign materials, and deal registration support.

AI-Enabled Marketing: Use generative AI tools such as ChatGPT, Jasper, Copy.ai, HubSpot AI, or similar to speed up content creation, localise messaging, personalise partner communications, and streamline reporting.

Performance Metrics: Define, track, and report on KPIs including partner-sourced pipeline, partner-influenced pipeline, partner activation rate, MDF utilisation, and time-to-first-deal.

Budget Management: Manage partner marketing budgets and MDF allocations, ensuring efficient use of resources, clear spend guidelines, compliant claims, and ROI reporting.

Reporting & Insights: Analyse campaign and program performance using marketing automation, CRM, ABM, and reporting tools to identify improvements and optimise future activity.

Mentoring & Collaboration: Share expertise, support colleagues, and contribute to best practices across the Field and Partner Marketing team.

What you bring to the table

5–6 years of B2B marketing experience, ideally in SaaS, with proven experience in partner, channel, or field marketing.

Demonstrated success building and executing partner marketing programs that support pipeline and revenue growth.

Experience mentoring, guiding, or supporting colleagues, without needing a formal people management role.

Proven experience working closely with Sales teams on shared goals, planning, campaign execution, and reporting.

Strong understanding of partner ecosystems, co-marketing, partner enablement, MDF management, ABM, and demand generation.

Hands-on experience with marketing automation and CRM tools such as HubSpot, Salesforce, or similar.

Experience with ABM tools and strategies, ideally including platforms such as 6sense or Demandbase.

Confidence using AI tools for campaign creation, personalisation, localisation, and reporting, such as HubSpot AI, Gong, Lightdash, or similar.

Experience managing budgets and delivering multi-channel marketing programs in a cross-functional environment.

Proactive, adaptable, and skilled at building strong relationships with internal teams and external partners.

Excellent communication skills in English.

To be considered for this role, candidates must have the legal right to work in the country of employment.

Perks at work

Lucaflex – We acknowledge that every individual has different working styles and preferences. Our flexible working model allows you to plan your working hours and location according to your needs and professional responsibilities.

Work from abroad – Sometimes a change of scenery can boost creativity and productivity, you can work up to 90 workdays outside your home country with the support from our partner Workflex.

Team spirit – We value teamwork and celebrate our achievements. That’s why we take many opportunities to get together, learn together, and cherish our successes together.

Learning & Development – We encourage you to shape your own development with the support of dedicated time, resources, and budget provided by us.

Lucanet Engage – Our feedback process is designed to support your personal and professional development in a targeted manner through regular dialogue.

Lucanet Do Good – As a company we want to give back and support you in taking the time to do some good, individually or as a team, with paid volunteer time.

Health & Wellbeing – Your overall wellbeing is important to us, which is why we offer tailored health and wellbeing programs, including company-wide initiatives, private medical insurance, and mental health support through our external partners.

Generous leave policy – We encourage you to take time off to relax, travel, and recharge.

Compensation – We are committed to equal pay and to supporting your future by offering an attractive salary package that keeps your growth in focus.

Powered by uniqueness

Everybody’s different here and we like it that way. At Lucanet, we embrace the unique qualities of every person. We are dedicated to creating an inclusive workplace where all employees can thrive and feel valued. Regardless of your gender identity, sexual orientation, personal expression, racial identity, ethnicity, religious belief, or disability statuses, you are welcome at Lucanet just as you are. Our recruitment process is solely based on qualifications, merit, and organizational needs, ensuring fairness and equal opportunities for all candidates.

We recognize that every person brings a unique blend of skills and experiences. If you believe you will excel in this role, we want to hear from you – even if you do not check every box on the list. We only want to know why you are great for this role, so please avoid including your picture, age, and marital status in your CV.

GDPR Notification

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