VP, GTM & Partnerships Marketing, LATAM

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

About the role

We’re looking for an exceptional go-to-market and partnerships leader to own growth strategy and execution across Crunchyroll’s Latin America region.

As VP, Go-To-Market & Partnerships Marketing (LATAM), you'll lead the regional growth agenda across subscriber acquisition, engagement, retention, and revenue. Operating at the intersection of strategy, partnerships, marketing, product, content, analytics, and operations, you'll shape how millions of fans discover, engage with, and stay connected to Crunchyroll while driving sustainable business growth across one of Crunchyroll's most dynamic and high-growth regions.

This is a highly visible leadership role with significant business ownership and influence across the organization.

Own the end-to-end go-to-market strategy and performance across the LATAM region

Drive subscriber growth, engagement, retention, and revenue across all major growth levers

Define regional priorities, market strategies, partnership strategies, and investment plans to maximize business impact

Serve as a strategic advisor to senior leadership on market dynamics, competitive trends, partnership opportunities, growth opportunities, and performance across the region

Translate global priorities into regional strategies and execution plans that drive measurable business outcomes

Own the go-to-market strategy for third-party distribution and strategic partnerships, including local platforms, telcos, retailers, and payment partners

Partner closely with Business Development to shape partnership strategy, support commercial negotiations, and ensure successful go-to-market execution

Lead partnership marketing strategy and execution, ensuring alignment with growth objectives and measurable business impact

Align and influence senior stakeholders across a complex, matrixed organization to drive clarity, decision-making, and execution at scale

Own regional GTM and partnerships marketing budgets, optimizing investments across markets, channels, and partnership opportunities

Establish clear KPIs, performance frameworks, and operating rhythms to drive accountability and execution

Develop and lead a high-performing team while fostering a culture of ownership, collaboration, accountability, and operational excellence

We are considering applicants available to work a hybrid schedule, with three days each week onsite at our Mexico City office.

About You

15+ years of executive leadership experience driving growth, go-to-market strategy, partnerships, or commercial strategy within streaming, media, or consumer subscription businesses

Deep understanding of the LATAM media and digital ecosystem, including competitive dynamics, consumer behavior, distribution models, and partnership-led growth strategies

Significant experience leading growth, go-to-market, partnerships, or commercial initiatives in Brazil, with deep understanding of the Brazilian media, streaming, and digital ecosystem

Proven success owning and scaling growth across large, complex regions, businesses, or consumer platforms, with accountability for subscriber growth, engagement, retention, and revenue performance

Experience developing regional growth strategies, including market prioritization, investment planning, partnership strategy, and resource allocation across markets, channels, and growth levers

Demonstrated ability to influence executive stakeholders, align cross-functional teams, and drive execution across complex, matrixed organizations

Track record of leading large-scale cross-functional initiatives spanning Product, Marketing, Content, Partnerships, Analytics, Operations, and Commercial teams

Expertise in full-funnel growth, including user acquisition, lifecycle marketing, CRM, retention, partnership marketing, and product-led growth

Experience supporting and influencing complex partnership and distribution agreements, translating commercial opportunities into measurable growth outcomes

Strong financial, strategic, and analytical acumen, including experience managing budgets, forecasting performance, optimizing investments, and translating insights into business decisions

Experience operating in global organizations across multiple markets, cultures, and time zones, with exceptional executive presence and communication skills

Fluency in English and Spanish required; Portuguese strongly preferred

Experience building and developing high-performing teams and leaders

Passion for anime, entertainment, or fandom-driven businesses is a plus

About the Go-To-Market & Planning Team

Crunchyroll’s global expansion is driven by strong regional execution and integrated growth strategies. The GTM & Planning team partners closely with U.S.-based leadership and regional teams to develop and execute go-to-market and partnership marketing programs that scale Crunchyroll’s footprint across both its owned platforms and partner ecosystem.

As part of the broader Growth & Planning organization, this team sits at the center of performance marketing, partnerships, and regional strategy - ensuring alignment across functions to deliver measurable business impact.

#LifeAtCrunchyroll #LI-Hybrid

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

Courage. We believe that when we overcome fear, we enable our best selves.

Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

Kaizen. We have a growth mindset committed to constant forward progress.

Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

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