Jr Market Research Analyst (Consumer Behavior & Insights)
Skills
About the role
Job Description
About this Job
NielsenIQ (NIQ) is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and unlocking new growth pathways for retailers and manufacturers. By combining proprietary data with state-of-the-art analytics, NIQ helps organizations across industries make confident, data-driven decisions in an ever-evolving marketplace.
The Consumer Behavior & Insights team focuses on understanding how consumers think, choose, and interact with products and brands, transforming complex consumer data into clear insights that explain both what is happening in the market and why. Working at the intersection of quantitative analysis, behavioral science, and storytelling, the team partners closely with clients and internal stakeholders to answer complex business questions and support strategic decisions across areas such as consumer trends, customer experience, shopper strategy, and go-to-market execution, helping clients stay ahead of evolving consumer needs and market dynamics.
As a Junior Research Analyst, you will support consumer research and insight development by working with large datasets to identify meaningful patterns in consumer behavior. In this entry-level role, you will collaborate closely with senior analysts and managers to transform data into clear, compelling insights and client-ready presentations, while developing strong analytical and storytelling skills. The position offers hands-on exposure to real business challenges, mentorship from experienced professionals, and opportunities for growth within NielsenIQ’s global organization.
Responsibilities
Analysis of consumer behavior data using NIQ research tools, dashboards, and structured datasets
Assist in developing insights that explain consumer motivations, decision-making processes, and evolving needs
Prepare clear charts, tables, and visualizations that translate data into actionable consumer insights
Contribute to the development of insight-driven narratives that explain the “why” behind consumer behaviors and market dynamics
Participate in end-to-end consumer insight projects, from data structuring and analysis to final storytelling and delivery
Ensure data accuracy, analytical rigor, and clarity in all consumer insight outputs
Collaborate with cross-functional teams such as analytics, commercial, and client-facing teams to address consumer-related business questions
Support senior team members in responding to client inquiries and ad-hoc analyses focused on consumer behavior trends
Continuously build knowledge in consumer research methodologies, behavioral insights, and market dynamics
#LI-Hybrid
Qualifications
Minimum Bachelor’s Degree holder in Marketing, Economics, or relevant disciplines
Experience in marketing research, consumer intelligence, or related field. Fresh graduates are welcomed to apply
Advanced English or Spanish
Strong analytical thinking
Attention to detail and ability to deliver high-quality results
Strong written and verbal communication skills, and ability to clearly pull together a story that will resonate with the client
Strong willingness to learn and continuously develop new skills, with curiosity to explore new methodologies, tools, and approaches in consumer research and insights
Additional Information
Our Benefits
Flexible work environment with Hybrid work model
Peer to peer recognition program
Comprehensive health insurance
Wellhub (Gympass)
Annual Bonus
Career development tailored to NielsenIQ roles
Access to on-demand learning content and NIQ social communities
Mentoring programs
...and more!
Job ID: R26_0009305|BR
Our Benefits
Flexible working environment
Volunteer time off
LinkedIn Learning
Employee-Assistance-Program (EAP)
NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
Want to keep up with our latest updates?
Follow us on: LinkedIn | Instagram | Twitter | Facebook
Our commitment to Diversity, Equity, and Inclusion
At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion
Questions about this role
How do I apply to this Jr Market Research Analyst (Consumer Behavior & Insights) role at NielsenIQ?
Click "Apply with AI Applyd" above. We auto-fill the application from your resume and answer screening questions in seconds. No copy and paste, no juggling tabs.
What's the typical salary for Marketing in your country?
Compensation varies by seniority, employer size, and location. When this listing publishes a salary band you'll see it in the badge row above the description.
How fast does AI Applyd auto-apply?
Most applications complete in under 90 seconds. You can track the status in your dashboard and watch the screenshot proof land the moment the application submits.
What ATS does NielsenIQ use?
AI Applyd supports Greenhouse, Lever, Ashby, Workday, iCIMS, SmartRecruiters, LinkedIn Easy Apply, and most other ATS platforms. If we can submit through the platform, we do.
Want AI Applyd to auto-apply to roles like this?
We tailor your resume per posting, fill the forms, and track replies for you.