Director of Sales & Marketing

Company Description

Located in the heart of Broadbeach and just moments from the coastline, Sofitel Gold Coast Broadbeach is where French elegance meets beachside sophistication. With 296 beautifully appointed rooms, sweeping ocean and hinterland views, and vibrant dining destinations, this is a place where hospitality is alive, warm, and effortlessly refined.

Belong somewhere you can thrive.

Here, you’re part of a community that sees you, backs you, and invites your passion to shine. You’ll be empowered to think ahead, personalise moments, and deliver service with intention - because our guests deserve nothing less. And so do you.

Job Description

At Sofitel Gold Coast Broadbeach, every stay is a story, a meeting of French art de vivre and the golden light of the Broadbeach coastline, where luxury is felt in the smallest details and the warmest gestures. We are looking for a Director of Sales & Marketing to be the visionary force behind the hotel's revenue strategy, the voice of its positioning, and the guardian of its desirability.

Reporting directly to the General Manager, and in close collaboration with the Revenue Management and Ecommerce teams, you'll design and implement a refined and ambitious strategy that positions the property as a market leader across Rooms, F&B, MICE, Wellness and beyond. With a deep understanding of the luxury landscape, you know how to craft compelling narratives, unlock new business opportunities, and attract discerning clientele, leading a talented team with charisma and clarity.

Play a key role in budget planning by defining ambitious targets per segment and feeder market, then develop and execute an annual sales strategy across every key revenue stream

Nurture key partnerships in coordination with the Accor Global Sales Office, including luxury travel advisors (Amex FHR), consortia (Virtuoso, Signature) and corporate clients

Represent the hotel at industry events, trade shows, sales missions and fam trips to promote the property and generate qualified leads

Leverage the ALL Accor loyalty program to drive guest engagement and business growth

Bring the brand promise to life, turning it into a seamless, elevated and emotionally engaging guest experience at every touchpoint

Develop and implement a comprehensive positioning and communication strategy to grow the hotel's visibility, desirability and reputation across key markets

Oversee the Marketing Manager's action plan across PR, social media, advertising and digital marketing, in connection with the Ecommerce Director

Build strategic partnerships with luxury brands and cultural players to create exclusive events, co-branded campaigns and high-value activations

Drive sales team performance through data-driven decision-making, regular business reviews, and analysis of market trends, competitive benchmarks and guest insights

Recruit, train and mentor a high-performing sales and marketing team, fostering a culture of excellence, accountability and guest-centric service

Qualifications

7 to 10 years of experience in sales and marketing within luxury hospitality

A data-driven mindset and strong business sense, with the ability to think critically, make strategic decisions and contribute effectively to budgeting

Excellent interpersonal skills, with a proven ability to build strong relationships with internal stakeholders, external partners and luxury clientele

Genuine energy for teamwork across Sales, Marketing, Revenue and Ecommerce

Curiosity, with a habit of staying current on best practices and trends

A strong interest in the luxury and hospitality industries

Very good verbal and written communication skills in English

A bold, agile, collaborative and performance-driven approach: you lead with impact and empower your teams to go further, together

A people-first leadership style with a measurable record of developing talent and reducing team turnover

Tertiary qualification in Business, Marketing, Hospitality or a related field (preferred)

Full working rights in Australia

Additional Information

Thrive in our Sofitel Gold Coast Broadbeach community:

A chef prepared meal complimentary on every shift

Laundered uniforms to have you looking and feeling your best

A complimentary Sofitel stay experience each year, to celebrate your work anniversary

Global discounts across Accor hotels, restaurants, and experiences

An additional paid day off during your birthday month

Personalised reward program curated to suit your lifestyle

Discounted onsite parking, secure bike storage, and convenient access to public transport

Walking distance to Broadbeach’s best dining, shopping, and coastline

Leaders who invest in your development, coaching, and long-term career

A global brand setting standards for French luxury hospitality

Full Australian working rights are required for this position with the ability to work an average 38 hours per week.

Our commitment to Diversity & Inclusion:

We’re proud to be an inclusive employer that celebrates diversity in all forms. If you require adjustments during the recruitment process, we welcome you to let us know so we can support you.