(Senior) Product Marketing Manager (f/m/d)

Your mission

Positioning & Messaging: Develop deep buyer personas in close collaboration with Product Managementand Sales, grounding every positioning decision in real customer and market insight. Build audiencespecific product positioning and messaging frameworks for AVILOO’s core offerings – FLASH Test,PREMIUM Test, and AVILOO Battery Warranty – ensuring each message resonates with its intendedaudience, whether that’s a leasing company, a vehicle dealer, or a private EV owner.

Go-To-Market Playbooks: Plan, coordinate, and drive product and feature launches from brief toexecution – aligning timelines, stakeholders, and messaging across marketing, sales, and product.Develop full GTM playbooks for new market entries (UK, Nordics, US, APAC), translating central strategyinto locally relevant launch plans. Work hand-in-hand with Sales to ensure every launch is backed by theenablement, content, and training the team needs to succeed from day one.

Sales Enablement: Create and continuously maintain a high-quality library of sales materials – includingpitch decks, one-pagers, battle cards, and demo guides – tailored to different buyer personas and salesstages. Train the sales team on product updates, new positioning, and competitive developments,ensuring reps always go to market with the most current and compelling story. Provide dedicated supportto international sales teams, adapting and localizing materials to fit specific market contexts andcustomer needs.

Market & Competitive Intelligence: Drive AVILOO’s competitive positioning: build and maintain astructured view of the competitive landscape, develop targeted battle cards, and run regular win/lossanalysis in partnership with Sales. Translate findings into actionable recommendations for product, sales,and leadership.

Voice of the Customer: Build and run a systematic Voice-of-Customer program – gathering feedback fromcustomers, prospects, and sales teams and synthesizing insights that inform both positioning and theproduct roadmap. Ensure the customer’s perspective is always represented in product and marketingdecisions.

Cross-functional Collaboration: Work closely with Corporate Marketing on product-related content(video testimonials, explainers, white papers) and with the Growth team on landing pages, paidcampaigns, and conversion-focused copy. Align with Product Management on roadmap communicationsand internal product updates.

Creative freedom in a company that is set to increase its revenue a hundredfold in the coming years.

A workplace with a true start-up mentality, flat hierarchies, and fast decision-making.

Use of cutting-edge tools and artificial intelligence for optimization.

Your profile

At least 4–6 years of experience in product marketing, ideally in a B2B SaaS, tech, or automotiveadjacent environment.

A demonstrated ability to develop product positioning and messaging that resonates with bothtechnical and commercial audiences.

Proven experience building GTM playbooks and driving successful product launches into existing andnew markets.

Strong sales enablement skills – you know how to translate product complexity into tools andnarratives that make sales teams more effective.

Hands-on experience with competitive intelligence and market research; you know how to turn datainto decisions.

Comfortable working closely with sales teams and commercial stakeholders, with a genuineunderstanding of what helps reps win.

Excellent written and verbal communication skills; you can write a crisp one-pager and a compellingpitch deck with equal confidence.

Excellent English skills; German or other European languages are a strong advantage.

Experience with multi-market or international GTM strategies is a distinct advantage.

BA/MA degree in marketing, business, communications, or a related field, or equivalent professionalexperience.

Genuine enthusiasm for electric mobility, sustainability, and the future of transportation.

Strong communication and presence, and a solution-oriented mindset.

Interest in exploring new topics.

Passion for using AI – you leverage technology to work faster, more accurately, and more efficiently.

Independent, precise, and pragmatic work style.

Team player who rolls up their sleeves when the situation calls for it.

A desire to work alongside colleagues in an office rather than alone at home

Why us?

A senior product marketing role at the centre of AVILOO’s global growth strategy, with direct influenceon pipeline and revenue.

Ownership of positioning, messaging, and sales enablement across AVILOO’s core product portfolio(FLASH Test, PREMIUM Test, AVILOO Battery Warranty).

A seat at the table for product launches, market entry decisions, and GTM strategy – working closely with Product Management, Sales, and the CMO.

An extraordinary content asset to work with: nearly one million battery tests across 800 vehicle models,ready to become powerful market intelligence.

Flexible working and the freedom to shape the product marketing function according to your vision.

Reliable work-life balance – personally guaranteed by the CEO.

A performance- and team-oriented work environment where success is celebrated together.

The minimum salary for this position is € 3,954 gross/month in accordance with the Austrian IT CollectiveAgreement (full-time, 38.5h/week). Actual compensation is based on qualifications and experience andexceeds the collective agreement minimum.