Sales Director EMEA

Job Title: Sales Director, EMEA

Reports to: Vice President of Sales, EMEA

Location: EMEA (flexible / regional hub)

Role Overview

The role of Director of Sales for EMEA involves driving revenue growth, market expansion, and customer excellence across the EMEA region. This leadership role manages a team of sales professionals. It develops and accomplishes regional sales strategies. It also manages key customer relationships and ensures consistent revenue delivery.

The role requires a strong balance of strategic leadership, operational difficulty, and hands-on sales execution, working closely with cross-functional collaborators to deliver balanced growth.

Key Responsibilities

1. Revenue Growth & Sales Execution

Own and deliver regional revenue targets, including bookings, pipeline, and margin objectives

Develop and complete sales plans aligned with company-wide strategy

Drive consistent pipeline generation and conversion through proactive deal management

Lead complex, high-value deals and strategic negotiations

Ensure principled adoption of sales methodologies and CRM processes

2. Customer & Account Management

Build and maintain executive-level relationships with key customers and strategic accounts

Supervise account planning and ensure strong customer retention and expansion strategies

Act as the point of contact for critical customer issues and ensure rapid resolution of partner concerns

Champion customer-centric selling and ensure delivery of high customer satisfaction (NPS / CSAT targets)

Identify and develop new market opportunities and partnerships across EMEA

3. Team Leadership & Talent Development

Recruit, develop, and retain a high-performing regional sales team

Set clear performance expectations, critical metrics, and accountability frameworks

Provide ongoing coaching, mentoring, and performance management

Develop a culture of high performance, collaboration, and continuous improvement

Partner with HR on talent planning, succession, and organizational design

4. Strategy & Market Development

Define and complete the EMEA sales strategy in alignment with global priorities

Analyze market trends, competitive landscape, and customer insights to inform decisions

Identify growth segments, verticals, and geographic expansion opportunities

Collaborate with marketing, product, and allied teams to align go-to-market initiatives

Drive regional business planning and long-term growth strategies

5. Forecasting, Budgeting & Reporting

Own accurate and timely sales forecasting (weekly, monthly, quarterly)

Develop and lead regional sales budgets, including cost control and return on investment optimization

Track and communicate performance against targets using data-driven insights

Provide regular reporting and executive updates to VP Sales and senior leadership

Ensure data integrity and effective use of CRM and reporting tools

6. Operational Excellence

Establish and implement guidelines across sales operations and processes

Drive adoption of tools, automation, and analytics to improve efficiency

Optimize territory design, quota allocation, and coverage models

Ensure compliance with company policies, legal, and regulatory requirements

Partner with Sales Operations to continuously improve performance frameworks

7. Cross-Functional Collaboration

Work closely with Marketing on demand generation and campaign effectiveness

Partner with Customer Success and Services to ensure delivery excellence and renewals

Collaborate with Product teams to provide market feedback and influence roadmap

Align with Channel/Partner teams to improve indirect revenue contribution

Key Performance Indicators (critical metrics)

Revenue attainment vs. target

Pipeline coverage and conversion rates

Forecast accuracy

Customer dedication and growth rates

Average deal size and sales cycle duration

Team performance and productivity metrics

Employee engagement and retention

Qualifications & Experience

10+ years of sales experience, with significant leadership responsibility in EMEA

Consistent record of achieving and exceeding revenue targets

Experience leading geographically distributed teams

Strong background in complex enterprise sales and deal negotiation

Demonstrated ability to build and complete strategic sales plans

Experience with CRM systems (e.g., Salesforce) and sales analytics tools

Bachelor’s degree required;

Key Competencies

Critical thinking and commercial competence

Leadership and people development

Executive presence and social skills

Customer-centric attitude

Data-driven decision making

Negotiation and influencing skills

Agility and resilience in a fast-paced environment

Success Profile

The ideal candidate is an outcome-focused, inspirational leader who can balance strategy with execution. They are equally comfortable leading board-level discussions and mentoring frontline sales teams. They navigate the complexity and diversity across European, Middle Eastern, and African markets.

Why Aristocrat?

Aristocrat is a world leader in gaming content and technology, and a top-tier publisher of free-to-play mobile games. We deliver great performance for our B2B customers and bring joy to the lives of the millions of people who love to play our casino and mobile games. And while we focus on fun, we never forget our responsibilities. We strive to lead the way in responsible gameplay, and to lift the bar in company governance, employee wellbeing and sustainability. We’re a diverse business united by shared values and an inspiring mission to bring joy to life through the power of play.

World Leader in Gaming Entertainment

Robust benefits package

Global career opportunities

Our Values

All about the Player

Talent Unleashed

Collective Brilliance

Good Business Good Citizen

Travel Expectations

Up to 50%

Additional Information

At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.