Influencer Marketing Manager

About the role

We’re looking for a creative, data-driven Influencer Marketing Manager to join Deliveroo’s influencer team. You’ll own end-to-end influencer campaigns—working with agency and team to implement, and feed into, strategy and creator selection to execution and performance analysis—helping to drive brand awareness, customer acquisition, and cultural relevance.

You’ll sit within the brand social team and collaborate closely with global brand, marketing, PR, and commercial teams to bring impactful campaigns to life.

We work with a range of agencies to help produce our influencer content and community management. This role will be the key position in leading those relationships and working with them to develop and enhance our overall influencer partnerships.

The role is hybrid, based in the London HQ office 3 days a week and will report to the Global Head of Influencer Marketing.

What you'll be doing

Strategy & Planning

Implement Deliveroo’s influencer marketing strategy across UKI market

Identify opportunities to leverage creators for brand campaigns and seasonal moments

Define and maintain clear KPIs

Campaign Management

Plan and oversee delivery of always-on through-the-line influencer campaigns (briefing, contracting, execution, reporting managed through agency)

Manage always-on influencer activity alongside large-scale campaign bursts

Ensure campaigns align with brand tone, values, and visual identity

Creator Partnerships

Build and maintain relationships with a diverse network of creators (food, lifestyle, culture, local talent)

Identify and onboard new and emerging influencers to keep Deliveroo culturally relevant

Negotiate contracts, deliverables, and usage rights

Cross-functional Collaboration

Partner with Marketing, Brand, PR, and Performance Marketing teams to amplify campaigns

Coordinate with legal and compliance teams on contracts and guidelines

Analytics & Optimisation

Track and analyse campaign performance using data and insights

Optimise campaigns based on performance, audience insights, and trends

Report on ROI and provide actionable recommendations

Trend & Market Insights

Stay ahead of social media and creator trends (TikTok, Instagram, YouTube, emerging platforms)

Identify cultural moments and opportunities for Deliveroo to show up authentically

Requirements

3+ years experience in influencer marketing, social media, or digital marketing

Strong understanding of influencer ecosystems, platforms, and tools

Proven experience managing campaigns with measurable business impact

Excellent relationship management and negotiation skills

Data-driven mindset with the ability to translate insights into action

Strong project management skills; able to manage multiple campaigns simultaneously

Passion for food, culture, and digital trends

Experience with briefing and reviewing creative assets, including videography, photography and graphics

Experience in fast-paced environment

A self-starter who is comfortable with constant change

Enthusiastic and collaborative team player

Why Deliveroo

Our mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders. We are transforming the way the world eats and shops by making access to food and products more convenient and enjoyable. We give people the opportunity to buy what they want, as they want it, when and where they want it.

We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.

Workplace & Benefits

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your recruiter for more information.

Diversity

At Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest-growing businesses in a rapidly growing industry.