Proposal and Engagement Manager
Skills
About the role
Role: Proposal and Engagement Manager
Location: Flexible, we have offices in Northamptonshire and London
Start: Flexible
Are you passionate about evidence‑based healthcare? Do you enjoy working in a collaborative, fast‑paced environment where your work helps shape better decision‑making in global health?
Initiate Consultancy is looking for a Proposal and Engagement Manager to join our growing team.
Initiate
Initiate is a global market access and health economics consultancy working with novel products designed to help people living with rare or life‑limiting disorders.
Our core values are collaboration, empowerment, integrity and pragmatism. We seek to recruit exceptional individuals who share these values and have a genuine passion to learn, deliver and grow.
Job Purpose
The Proposal & Engagement Manager plays a pivotal role in strengthening Initiate’s commercial performance by leading and driving the development of high-quality, compelling and compliant proposals, and overseeing the visibility of the ‘live’ proposal pipeline.
Sitting within the Commercial team, reporting directly to the Head of Business Development & Commercial Engagement, the role owns the day-to-day operational management of the bid pipeline, and the end-to-end delivery of all proposals.
Operating beyond process coordination alone, the Proposal & Engagement Manager is responsible for creating structure, pace and clarity across all live opportunities - ensuring that our technical bid teams are mobilised early, aligned to clear agreed priorities, and are working to a defined plan. The role acts as the central point of control for all our bid activity, maintaining pipeline accuracy, enforcing process, and driving accountability across multidisciplinary teams.
By bringing discipline, visibility and proactive management to the bid process, the Proposal & Engagement Manager directly contributes to improving win rate, turnaround speed and overall commercial effectiveness, while reducing reactive working and ensuring the business is consistently prepared and positioned to succeed.
Responsibilities
Pipeline Management & Reporting
Own our pipeline visibility and accuracy
Own and maintain a live, accurate bid pipeline (via Synergist and associated reporting tools)
Provide clear visibility of the overall pipeline position and forward workload
Regularly update the commercial team on the status, values, and timelines of all opportunities
Chair and lead regular operational pipeline review meetings, providing clear visibility of status, priorities and forward activity
Support commercial forecasting through reliable bid data collection and recording
Bid Coordination, Delivery & Accountability
Run our bid process and delivery
Lead the end-to-end bid process from RFP receipt through to proposal submission, and bid follow-up
Establish and manage clear plans, timelines, and ownership for each bid individual opportunity
Ensure timely bid scoping, coordinating strategic and technical inputs from relevant team members
Act as the central point of control across multiple concurrent bids - proactively driving progress, maintaining pace and momentum
Ensure all bids are delivered to a high, consistent standard – maintaining strong bid discipline in a deadline-driven environment, reducing delays and ensuring consistent delivery
Follow-up and challenge as necessary to ensure delivery to agreed timelines - holding contributors accountable for their individual inputs and outputs
Proposal Content Control
Shape our proposal content for clarity and impact
Lead the development and coordination of high-quality complete proposals, ensuring clarity, accuracy, and alignment with client needs
Translate technical inputs from HTA, HEOR, Access, and Evidence Synthesis teams into clear, compelling and client-ready narratives
Use approved proposal templates, methodologies, and branded materials to ensure consistency and compliance in tone and presentation
Apply corporate style, referencing, branding, and compliance standards
Assemble complete, submission-ready proposal documents, including key sections such as executive summaries
Develop budgets using standard templates, aligned with scope and commercial strategy
Opportunity Triage & Prioritisation
Prioritise our high-value bid opportunities
Coordinate the review and assessment of incoming RFPs and opportunities
Support go / no-go decision-making with structured input
Ensure focus is applied to the most valuable opportunities
Align bid activity with overall commercial objectives
Team Mobilisation & Coordination
Mobilise our teams and coordinate input
Build strong working relationships across project teams to ensure accurate, evidence-based bid content
Identify and engage appropriate technical and commercial contributors
Mobilise multidisciplinary teams early to ensure sufficient preparation time, and a single coherent response
Identify and communicate risks, issues, and dependencies early to stakeholders
Ensure clarity of roles, responsibilities and expectations - managing dependencies between contributors
Quality Assurance & Sign-Off
Ensure our quality, compliance and approval readiness
Ensure all proposals meet required standards of quality and compliance
Manage review cycles and approval processes
Enforce consistency in formatting, content and messaging
Ensure appropriate sign-off is obtained ahead of submission
Continuous Bidding Improvement
Gather bid learnings
Capture lessons learned from bid outcomes (win/loss)
Track client feedback
Improve processes, templates and working practices over time
Bid Asset Management
Maintain our bid content assets
Ensure structured, accessible and audit-ready bid documentation
Develop capability statements, case studies, and client-ready decks
Maintain and continuously improve the proposal library (slides, boilerplates, team bios, case studies)
Identify opportunities to enhance proposal quality, consistency and template effectiveness
Stakeholder & Client Engagement
Engage stakeholders and clients with confidence
Act as the key interface between Initiate’s commercial and technical delivery teams, ensuring clear communication and alignment
Engage confidently with senior internal stakeholders, providing clarity, updates and direction across live opportunities
Liaise with clients during the bid process where appropriate, ensuring professional and timely communication
Support structured follow-up activity post-submission, to maintain engagement and momentum
About You
Highly organised, commercially aware, bringing energy and pace to the proposal generation and bid process
Ability to take clear ownership for driving activity and maintaining pipeline momentum.
Ability to constructively challenge, maintain collective focus, and hold contributors to account, comfortable directing colleagues at all levels.
Disciplined project management and communication skills
Ability to translate technical input into clear, consistent and compelling proposal content, ensuring quality and coherence throughout.
Ability to anticipate pressures and identify risks early, creating the structure and forward planning needed to reduce reactive, last-minute working
Comfortable operating at pace and maintaining control in a deadline-driven environment.
Collaborative team player who builds strong relationships with colleagues and clients and contributes positively to team culture.
Values led, working with collaboration, integrity, pragmatism and empowerment, with a desire to take ownership and solve problems proactively.
Additional benefits
Competitive salary
Bonus scheme
25 days holiday (excludes bank holidays)
3 days leave ‘Privilege Days’ at Christmas time
Birthday off
Healthcare insurance scheme
Life insurance
Personalised development programme: the job holder will receive training, ongoing support and opportunities for personal development and career progression
Use of onsite gym and/or subsidised gym
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