Manager, Journeys Strategy & Optimization

Application Deadline:

07/02/2026

Address: 33 Dundas Street West

Job Family Group:

Data Analytics & Reporting

This is a 16 month hybrid contract role in Toronto

Manager, Journeys Strategy & Optimization

Role Summary

The Manager, Journeys Strategy & Optimization is responsible for developing and optimizing targeted, data-driven campaign strategies that enable Customer Lifecycle Management (CLM) journeys to deliver on key business objectives.

This role acts as a critical bridge between Journey Owners and Campaign Strategy & Execution teams, translating lifecycle strategies, customer insights, and moments of need into clear, actionable contact strategies and campaign plans across channels.

Working across multiple journeys (e.g., onboarding, mortgage renewal, investment adoption), the Manager ensures campaigns are effectively prioritized, orchestrated, and continuously optimized to drive measurable outcomes, including engagement, product adoption, primacy, and share of wallet.

This position requires a strategic thinker with strong execution capabilities, deep expertise in customer segmentation and campaign design, and the ability to operate in a fast-paced, cross-functional environment.

Key Accountabilities

Campaign Strategy & Planning

Translate journey strategies, roadmaps, and moments of need into targeted campaign strategies and actionable contact plans

Define segmentation approaches, targeting rules, and audience strategies aligned to journey objectives

Develop multi-channel campaign strategies (email, digital, frontline, etc.) to maximize engagement and effectiveness

Ensure campaign strategies align with journey priorities, lifecycle stages, and customer value

Journey Enablement & Partnership

Partner with Journey Managers and Senior Managers to understand journey objectives, customer experience intent, and key initiatives

Shape campaign strategies that support initiative delivery and drive business outcomes

Act as a strategic advisor on customer engagement approaches across journeys

Ensure campaign strategies are integrated into end-to-end journey plans

Optimization & Performance Management

Define and track campaign KPIs aligned to journey outcomes (e.g., engagement, conversion, product adoption, incrementality)

Analyze campaign performance to identify opportunities, gaps, and optimization levers

Lead test-and-learn initiatives, including A/B testing, sequencing strategies, and channel mix optimization

Continuously refine targeting, messaging, and channel strategies to improve performance

Channel & Contact Strategy Governance

Manage and optimize contact strategy across campaigns and journeys to ensure alignment and prioritization

Coordinate communications to prevent overlap and deliver a consistent customer experience

Optimize channel mix and communication frequency to balance business performance and customer needs

Support the development and adoption of campaign strategy best practices and standards

Cross-Functional Collaboration

Collaborate with Campaign Strategy & Execution, Marketing, Analytics, Digital, and Channel teams

Ensure campaign strategies are clearly defined, actionable, and executable

Align cross-functional teams on priorities, timelines, and dependencies to support delivery

Operating Model & Continuous Improvement

Contribute to the evolution of CLM campaign and journey operating models

Develop and refine frameworks, playbooks, and templates to support campaign strategy development

Promote scalability, consistency, and efficiency across journeys

Identify opportunities to leverage advanced analytics, automation, and personalization

Risk & Governance

Ensure campaign strategies comply with risk management frameworks, privacy standards, and regulatory requirements

Identify and manage risks related to targeting, communications, and customer experience

Qualifications & Experience

Experience

4–7 years of experience in marketing strategy, campaign strategy, customer lifecycle management, or consulting

Proven experience developing targeted, data-driven campaign strategies across multiple channels

Strong experience working in cross-functional environments supporting complex initiatives

Demonstrated ability to use data and insights to inform decision-making and optimization

Education

Post-secondary degree in Business, Marketing, Finance, Commerce, or a related field

MBA or advanced degree is considered an asset

Core Capabilities

Campaign strategy and contact planning

Customer segmentation and personalization

Data-driven analysis and optimization

Stakeholder collaboration and influence

Strategic thinking and structured problem-solving

Communication and storytelling

Ability to manage ambiguity and multiple priorities

Salary:

$69,000.00 - $129,000.00

Pay Type:

Salaried

The above represents BMO Financial Group’s pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards