Head of Channel APAC

Head of Channel Partnerships, APAC

Asana is looking for a Head of Channel Partnerships to lead and grow our channel business across APAC (excluding Japan). The Channel and Ecosystems team is dedicated to accelerating Asana's growth and market reach through partnerships and fostering a thriving partner network. In this role, you will sit at the intersection of sales leadership and channel strategy, managing a team of Channel Partner Managers spanning the region, setting the strategic direction for how we go to market through and with partners, and raising the bar on how our team sells alongside them. Reporting to the GM of APAC, you will be a key voice in shaping how Asana scales across diverse and fast-growing markets by running deep discovery, driving executive storytelling, and coaching your team to model excellence in the field.

This role is based in our Singapore (or Sydney) office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

What you’ll achieve

Lead, coach, and develop a regional team of Channel Partner Managers across APAC (ex-Japan), owning their performance, growth, and day-to-day effectiveness in the field.

Own the APAC channel revenue number, setting targets, building pipeline visibility, and holding the team accountable to outcomes.

Shape and execute the APAC channel GTM strategy, including partner segmentation, coverage model, and investment priorities across Southeast Asia, India, ANZ, and other key markets.

Raise the team's sales capability, coaching them on how they run discovery, identify customer pain, and show up alongside partners in front of executive stakeholders.

Build and maintain senior relationships with Asana's most strategic channel partners across the region, serving as an escalation point and executive sponsor where needed.

Partner closely with APAC sales leadership, marketing, and customer success to ensure the channel motion is tightly integrated with the broader go-to-market strategy.

Develop scalable enablement frameworks that help partners independently carry the Asana narrative, run quality sales conversations, and grow their own book of business.

Represent the APAC channel perspective internally, contributing to global program design, pricing, incentive structures, and partner tiering.

About you

Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.

8+ years of experience in B2B SaaS, with meaningful time spent in both direct sales and channel or partnerships roles, bringing a deep understanding of both motions to credibly coach to either.

Proven people leader with experience managing geographically distributed teams, possessing a strong track record of investing in individuals to develop high-performing sellers.

Experience carrying a quota and closing deals, allowing you to easily model great discovery, executive storytelling, and solution selling for your team.

Deeply familiar with co-sell motions, knowing how to structure joint pipeline with partners, coordinate on active deals, and keep both sides accountable to shared revenue outcomes.

A genuine channel-first operator who builds programs and habits within a team that reflect the conviction that partners are a primary route to market.

Experienced operating across multiple APAC markets, with a strong appreciation for the commercial, cultural, and GTM nuances across Southeast Asia, India, and ANZ.

Strategic mindset capable of building a coherent regional plan, balanced with a hands-on approach to be in the field with partners and customers when it matters.

Strong executive presence and communication skills, enabling you to engage C-suite stakeholders at partner and customer organizations alike.

Fluency in English is required; additional Asian language capabilities are a plus.

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

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