Digital Personalization Specialist

Application Deadline:

06/11/2026

Address: 33 Dundas Street West

Job Family Group:

Marketing

About the role

We’re looking for a Digital Personalization Specialist to support digital marketing initiatives across our digital channels (BMO.com, online banking and mobile app). In this role, you’ll partner closely with Marketing, Experience Design, Analytics and the broader Digital team to intake requests, identify opportunities, and translate requirements into digital assets that are compliant, accessible, and aligned to channel guardrails.

Role summary

The Digital Personalization Specialist role combines hands-on digital asset execution with stakeholder coordination and delivery management.

This role balances:

Hands-on execution (Contentful/CMS, content assembly, QA, deployment readiness)

Coordination & requirements management (intake, stakeholder alignment, reviews, delivery tracking)

Responsibilities

Hands-on build & execution

Build and configure digital marketing assets using approved templates and content models and channel standards

Translate approved requirements into production-ready content (copy, images, CTAs, variants, localization)

Apply approved audience segments and personalization rules to configure and deliver tailored content experiences

Validate content against:

Design specs (Figma/design system and guidelines)

Channel requirements (size, layout, CTA limits)

Accessibility, best practices and formatting standards

Maintain quality and consistency by applying established templates and field requirements, and by validating content against the channel’s requirements guide.

Work with developers when light HTML/CSS/JS adjustments or troubleshooting are required

Intake, requirements & coordination Lead intake of marketing banner/ad requests:

Clarify business objectives, placement, timelines, dependencies

Develop workback schedules and exercise project management as needed

Identify gaps early (content, assets, tracking, approvals)

Translate requests into clear, structured requirements / user stories based on business problems/opportunities

Partner with:

Marketing to review campaign goals, messaging and priorities

Experience Design to produce layouts according to specifications

Developers to assess feasibility, prioritize tasks and implement solutions

Digital product managers to identify and resolve dependencies

Coordinate reviews, approvals, and revisions across stakeholders

Track multiple in-flight requests and ensure delivery timelines are met, and effectively prioritize and communicate to manage partner expectations

Maintain documentation and audit trails to support compliance and review processes, and proactively flag and manage risks as needed

Partner with stakeholders to define audience segments and coordinate delivery of personalized experiences

Monitor and report performance against defined KPIs

Identify and resolve issues prior to release

Qualifications:

Bachelor's degree or College Diploma equivalent in Marketing, Business, Analytics, Technology, or related field

3+ years of relevant experience in digital marketing or a marketing operations role with exposure to website, app or digital experience environments

3+ years of experience with Content Management Systems, including content updates and page assembly

Customer centric, growth mindset

Experience with A/B testing, personalization, and campaign targeting

Solid understanding of how digital products are built, tested and delivered

Working knowledge of UX/UI principles, including WCAG web accessibility standards

Proficiency reporting on KPIs and interpreting digital behaviour using qualitative and quantitative analytical tools like Adobe Analytics and heatmaps

Comfort working with delivery management and collaboration tools such as JIRA and Confluence

Ability to manage multiple stakeholders and competing deadlines in a fast-paced environment

Understanding of privacy and consent management and regulations

Salary:

$56,000.00 - $103,500.00

Pay Type:

Salaried

The above represents BMO Financial Group’s pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards