Marketing Manager
Skills
About the role
Marketing Manager (HubSpot & Email Marketing)
Role Overview
We are seeking a highly organized and detail-oriented Marketing Manager to own and optimize our email marketing and marketing automation initiatives through HubSpot. This role will be responsible for end-to-end campaign execution, platform management, workflow optimization, reporting, and operational excellence across marketing programs.
The ideal candidate is a hands-on HubSpot expert who thrives in a fast-paced environment, enjoys problem-solving, and can balance execution, analytics, and process optimization while ensuring flawless campaign delivery.
This is an individual contributor role with end-to-end ownership of marketing operations and HubSpot execution.
Key Responsibilities
Email Marketing & Campaign Execution
Execute and manage end-to-end email marketing campaigns within HubSpot
Build, test, schedule, and launch marketing emails, nurture streams, and automated workflows
Manage audience segmentation, personalization, suppression lists, and campaign targeting
Conduct A/B testing to improve campaign engagement and conversion performance
Ensure all campaigns are delivered accurately, on time, and aligned with brand standards
HubSpot & Marketing Automation Management
Own day-to-day HubSpot operations, including workflows, forms, lists, automation, and campaign setup
Monitor and troubleshoot platform issues, automation failures, sync errors, and campaign delivery problems
Maintain data hygiene and ensure CRM/database integrity across systems
Collaborate with Salesforce and other integrated platforms to ensure seamless marketing operations
Identify opportunities to improve automation efficiency and scalability
Reporting & Analytics
Develop and maintain campaign performance dashboards and reporting
Analyze email marketing KPIs including deliverability, open rates, CTR, conversion rates, and pipeline impact
Provide actionable insights and optimization recommendations based on campaign performance
Support leadership with recurring reporting and marketing performance analysis
Cross-Functional Collaboration
Partner closely with content, creative, digital, analytics, and sales teams to execute campaigns effectively
Coordinate campaign timelines, approvals, testing, and stakeholder communication
Support broader marketing initiatives and operational process improvements
Requirements
Requirements
5 years of experience in marketing operations and managing marketing automation tools
3-5 years of hands-on experience managing HubSpot, specifically focused on email marketing and marketing automation
Strong experience building workflows, nurture journeys, segmentation strategies, and automated campaigns
Proven ability to manage multiple campaigns and deadlines in a fast-paced environment
Strong analytical mindset with experience in campaign reporting and performance optimization
Exceptional attention to detail and strong QA/testing capabilities
Experience with CRM systems and integrations, preferably Salesforce
Understanding of email deliverability best practices and marketing operations processes
Strong communication and stakeholder management skills
Experience with Google Ads, LinkedIn Ads, Google Analytics, and Google Tag Manager (GTM) is a plus
Exposure to B2B marketing environments and lead generation programs is preferred
What Success Looks Like
Consistent, high-quality, error-free campaign execution
Efficient and scalable marketing automation processes
Improved engagement and conversion performance across email programs
Reliable reporting and actionable marketing insights
Strong operational ownership of HubSpot and campaign workflows
Ideal Candidate
A proactive and execution-focused marketing operations professional who combines strong HubSpot expertise with analytical thinking and operational excellence. This person is highly dependable, process-oriented, and comfortable owning both campaign execution and platform optimization in a dynamic marketing environment.
Work Schedule & Location
Full-time remote/work-from-home role
Candidates can be based anywhere geographically
Must be available to work EST business hours: 9:00 AM ET – 6:00 PM ET
Ability to collaborate effectively with global and cross-functional teams during EST hours is essential
This role requires strong ownership, responsiveness, and the ability to operate independently in a remote work environment.
Benefits
Medical Benefits
Remote work
Questions about this role
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