Senior Advisor, Channel Marketing

Senior Advisor, Channel Marketing

The Channel Marketing Manager is responsible for developing and executing channel marketing programs that strengthen Dell Technologies' presence and performance across indirect partner ecosystems in Singapore — including channel resellers, distributors, and System & Network Solutions (SNS) partners. The role is a critical bridge between Dell's internal marketing and sales teams and the external partner community, with a focus on building true marketing partnerships that generate mutual, measurable business outcomes.

This role plans, executes, and measures return on investment for co-marketing programs, oversees Marketing Development Funds (MDF) management, and influences partner marketing activity to reach and impact within partner customer bases. The Channel Marketing Manager partners closely with Singapore and regional sales leadership to ensure channel marketing is fully integrated with commercial priorities and drives pipeline and revenue outcomes together.

You will:

Build and own co-marketing relationships with Dell Technologies' key channel partners, distributors, and SNS partners in Singapore — driving joint GTM plans that generate measurable pipeline and revenue outcomes

Manage and optimise MDF investment across your partner portfolio, ensuring funds are deployed against the highest-impact demand generation activities and delivered in full compliance with Dell's program governance standards

Execute best-in-class integrated channel marketing programs — from partner events and digital campaigns to SPIFFs and training activations — that increase partner engagement, reach, and sell-through of Dell Technologies solutions

Act as the connective tissue between the channel partner community and Dell's internal sales and marketing teams, ensuring commercial priorities are reflected in partner marketing plans and that the channel is a consistent contributor to regional revenue

Deliver regular, insight-driven performance reporting to sales and marketing leadership that tracks MDF ROI, program effectiveness, and partner activity — using data to continuously improve channel marketing investment and outcomes

Essential Requirements

5+ years of experience in channel marketing, partner marketing, or field marketing within the technology industry

Proven hands-on experience managing MDF programs — including planning, pre-approvals, activity execution, and proof-of-execution (POE) — with channel partners, distributors, or resellers

Strong understanding of indirect sales and partner ecosystem dynamics, including VARs, distributors, and SNS/system integrators

Demonstrated ability to build strong external partner relationships and internal cross-functional stakeholder relationships, driving alignment and outcomes across both

Commercially minded with experience connecting marketing program activity to pipeline, revenue, and ROI metrics

Desired Requirements

Experience working within a large, matrixed global technology organisation, collaborating across regional and global marketing teams to localise and execute programs

Familiarity with Dell Technologies' partner program frameworks, incentive structures, or the Dell Technologies Incentives Center — or equivalent vendor partner marketing platforms

Dell Technologies is a unique family of businesses that helps individuals and organizations transform how they work, live and play. Join us to build a future that works for everyone because Progress Takes All of Us.

Application closing date: 30-August-2026

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Dell Technologies is a unique family of businesses that helps individuals and organizations transform how they work, live and play. Join us to build a future that works for everyone because Progress Takes All of Us.

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