AVP / Senior Associate, Wealth Marketing Manager, Consumer Banking Group,

Business Function:

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business – they were made just right for you.

Job Purpose:

We are seeking a creative and strategic Wealth Marketing and Content Manager to manage our DBS Treasures content marketing efforts across both digital and owned channels. The ideal candidate should have a sophisticated understanding of the wealth landscape, combining brand-building expertise with compelling storytelling to elevate our market positioning and deepen client engagement. This role requires a strong editorial sensibility, the ability to translate complex financial concepts into differentiated content, and collaboration skills to work effectively with our internal stakeholders and agencies.

Responsibilities:

Content Strategy

Lead content strategy and editorial planning aligned with market trends, investment themes, and client interests

Create and manage high-quality content including market insights, articles, newsletters, presentations, videos, and social content

Translate complex financial concepts into engaging and accessible marketing communications

Support thought leadership initiatives to position the firm and advisors as trusted voices in wealth

Campaign & Channel Management

Manage integrated marketing campaigns across online and offline channels

Oversee website, email marketing, and social media content strategies

Collaborate with paid media teams on campaign messaging, audience targeting, and creative direction

Support event marketing, including promotional campaigns and post-event engagement

Cross-Functional Collaboration

Partner with internal stakeholders to identify content opportunities and business priorities

Coordinate with compliance teams to ensure marketing materials meet regulatory requirements

Manage external vendors, agencies, and creative partners where required

Analytics & Optimisation

Track and report on marketing and content performance metrics, including consideration, engagement, lead generation, and brand growth

Use insights and testing frameworks to improve campaign effectiveness and content performance

Monitor industry and competitor trends to identify opportunities for differentiation

Requirements:

Bachelor's degree in Marketing, Communications, Journalism, Finance, or a related field

Experience in financial services or regulated industries

Familiarity with financial marketing compliance and advertising guidelines

4-6 years of experience in marketing, brand, or content roles within wealth, asset management, financial services, or premium/luxury sectors

Strong writing, editing, and storytelling capabilities

Understanding of investment products, wealth management concepts, and affluent segments (ie, young and matured affluents, accredited investors, onshore/offshore personas)

Experience managing multi-channel marketing campaigns and content calendars

Familiarity with digital marketing, SEO, GEO, email marketing, analytics tools (e.g. GA4), and social media best practices

Strong stakeholder management and project coordination skills

Ability to work in a fast-paced environment and manage multiple priorities effectively

We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognizes your achievements.

Location:

DBS Asia Central

Job:

Marketing and Communications

Schedule:

Regular

Employee Status:

Full time