Creative Strategist

At Oviva, our mission is to make personalised, clinically effective care accessible to everyone. We are building Europe's leading AI-powered platform for chronic care.

Our digital programmes support people living with weight-related illnesses. For many, weight loss is a goal but our work goes further: improving health, building confidence, and creating lasting change in people's lives.

We have already supported over one million people across Germany, the UK, Switzerland and Poland. Every campaign, coaching session, and line of code brings us closer to a healthier future. We would like you to be part of that.

The Role

This is not a traditional creative role.

As Creative Strategist for Performance, you are the strategic link between data and creativity. You take performance signals from Meta, TikTok, and YouTube and translate them into clear, compelling creative concepts that convert.

You will lead the full creative sprint cycle analysing the previous week's results, deciding on concepts, and briefing the production team. You will define the hooks, angles, and formats that reduce cost per lead and increase spend volume, while keeping Oviva's brand and healthcare compliance standards firmly intact.

This role is based in a fast-moving scale-up environment. Priorities shift, decisions are made quickly, and the work you deliver has a direct impact on the business. If you are motivated by building systems, testing creative ideas rigorously, and seeing measurable results from your work this role is a strong fit.

You work at the intersection of data and creativity. You are equally comfortable analysing test results and writing a creative brief. You understand what motivates people, and you know how to translate that into paid creative that performs.

You will bring:

Solid experience in creative strategy and performance marketing, with a focus on paid social (Meta, TikTok, YouTube).

Fluent German language proficiency - tone, nuance, and precise word choice are critical when creating healthcare advertising for the German market.

Experience in a scale-up or fast-growth environment - you are effective even when priorities change and processes are still being built.

A structured, systems-focused mindset - you build repeatable frameworks, not just one-off ideas.

The ability to move between performance data and creative thinking - you interpret test results and know immediately what to brief next.

Leading the Creative Sprint Engine - setting sprint goals, managing the creative backlog, and ensuring every concept meets quality and compliance standards before going live.

Developing performance-led creative concepts based on competitor analysis, audience data, and an understanding of consumer motivation - defining the hooks and formats that drive results.

Writing detailed creative briefings, leading reviews with the production team, and maintaining a Decision Log so every iteration is documented and traceable.

Working closely with channel owners (Meta, Google/Demand Gen) to interpret A/B test results and translate data into clear creative direction for the next sprint.

Ensuring all performance assets align with Oviva's brand identity and meet the regulatory requirements of healthcare advertising (HWG).

Managing workflows in FigJam and Jira to keep production on schedule and sprint cycles efficient.

Real creative ownership - you will be shaping the performance creative strategy from the ground up. The processes you build will define how Oviva communicates at scale.

Work with purpose - every campaign you create supports access to better healthcare for people who need it.

Remote and flexible working with a collaborative, high-performance team.

Competitive salary, annual learning and development budget, home working allowance, and enhanced leave policies.

A growing business with clear paths to broader strategic responsibility as Oviva scales.

Our Values are at the forefront of everything we do:

We put the patient first · We empower our teams · We make it happen

Oviva is passionate about creating an inclusive culture that encourages, supports and celebrates the diverse voices of our employees. We are a truly inclusive place to work, where everyone can be themselves and everyone is welcome. We welcome and encourage applicants from all backgrounds and identities, including but not limited to race, ethnicity, gender, sexual orientation, age, ability, religion, and socioeconomic status. We actively seek out candidates who bring a unique perspective to help us build a stronger, more inclusive team.

We're Proud to be a Disability Confident Employer

Ready to make a difference? Join us in transforming digital healthcare. Apply today!