Manager, Business Development-Target New

BUILT ON FLAVOR. FUELED BY PEOPLE.

What’s it like to work at Kinder’s? Well, there’s a lot of snacking and geeking out over what we all cooked over the weekend. Beyond that, there’s also plenty of hard work. Because we don’t just like flavor, we’re obsessed with it.

With over 100 products sold nationwide, we’re now a top-five brand in multiple flavor categories at Costco, Walmart, Whole Foods, and more. We’re not your typical CPG company. Privately held and founder-led, we like to think of ourselves as a pirate ship in a sea of cruise ships. Our crew is adventurous and fearless. We chart our own course and chase big ideas to make food unforgettable.

As we globally and approach $1 billion in revenue, we need more smart-and-scrappy, flavor-obsessed people to come aboard. If you’re looking for a place where you can see the real impact of your work... this is it! Every day, you’ll be part of a journey to add flavor to millions of meals and lives.

About the Role:

The Business Development Manager – Target is responsible for driving profitable growth for Kinder’s by building deep partnerships with Target’s merchant and cross-functional teams, executing best-in-class Joint Business Plans, and elevating Kinder’s presence across Target’s omnichannel ecosystem. This role blends strategic leadership, guest-centric thinking, and data-driven insights to accelerate Kinder’s growth within Target’s food & beverage portfolio.

Key Responsibilities Include:

Own and strengthen relationships with Target Merchants (Buyers), Associate Buyers, and cross-functional partners (Category Management, Supply Chain, Site Merchandising) to unlock long-term growth.

Develop and execute Joint Business Plans (JBPs) aligned with Target’s enterprise priorities, delivering against sales, profit, share, and guest experience goals.

Serve as a trusted category partner, aligning Kinder’s strategies with Target’s category roles, guest insights, and owned brand positioning.

Identify assortment gaps and lead item innovation, new item setup, and distribution expansion, ensuring alignment with Target’s curated assortment strategy.

Leverage Circana/IRI/Nielsen data, Target POS, and guest insights to identify growth opportunities and inform strategic decisions.

Build compelling, insight-led selling stories that position Kinder’s as a category growth driver within Target’s food ecosystem.

Own sales forecasting by leading promotional and merchandising planning, including trade promotion management (TPM), event planning, forecast alignment, and post-promotion ROI analysis and ensuring alignment with Target’s promotional calendar (Circle offers, seasonal events, and key traffic-driving moments).

Manage trade investment and promotional funding, ensuring efficient allocation and strong ROI against Target-specific programs.

Drive best-in-class omnichannel execution, including:

In-store merchandising and display strategy (endcaps, sidecaps, pallets)

Target.com content optimization (digital shelf, PDP quality, search visibility)

Seasonal and event-based activations

Partner with Target teams to execute off-shelf placements, secondary displays, and incremental merchandising programs that drive basket growth.

Collaborate cross-functionally with Kinder’s marketing, supply chain, demand planning, and finance teams to deliver seamless execution and support Target-specific needs (forecasting, service levels, item setup).

Monitor and analyze weekly POS, inventory, and forecast performance, proactively identifying risks and opportunities.

Lead business reviews, assortment reviews, and line reviews with clear, concise, and insight-driven storytelling tailored to Target’s expectations.

Champion process improvements that align with Target’s systems, timelines, and ways of working (e.g., item setup, promotional planning cadence, supply chain coordination).

What You Bring To The Table:

Bachelor’s degree required

10+ years of CPG sales or customer leadership experience

Direct experience managing Target with strong merchant relationships highly preferred

Proven track record of delivering profitable growth within Target or similar mass retailers

Deep understanding of Target’s operating model, including merchandising structure, promotional cadence, and omnichannel ecosystem

Strong expertise in category management, shopper insights, and trade promotion management

Demonstrated success building brands within Target’s unique, guest-first environment

Strong analytical and financial acumen; ability to translate data into actionable, guest-focused insights

Experience in fast-paced, high-growth, and matrixed organizations

Excellent communication and storytelling skills, with the ability to influence at multiple levels within Target

Leadership capability with a strong ownership mindset and bias for action

Adaptability and comfort operating in ambiguity while delivering results

Willingness to travel (~15%)

Location and Travel:

This role is remote but must be based in Minneapolis, MN, to support Target’s headquarters and team collaboration. Occasional travel to Kinder’s home office in Walnut Creek, CA, and other business needs will be required.

Pay Transparency:

The expected starting salary range for this role is $135,000-$155,000 per year. We may ultimately pay more or less than the posted range based on the location of the role. The amount a particular employee will earn within the salary range will be based on factors such as relevant education, qualifications, performance and business needs.

SEASONED FOR SUCCESS:

No two days here are the same.

We try to be good team members and good communicators, but we don’t live by hierarchy and structure – everyone is a difference maker here.

We make a lot of decisions in the face of incomplete information – our team embraces ambiguity and tries to make good decisions fast rather than great decisions slow.

We believe our job is to take smart risk, not to eliminate risk.

We believe in growing our skills and becoming a better company with more managerial expertise, but we are an entrepreneurial company at heart.

We aren’t trying to be average – we want to do exceptional things, and we are willing to work hard to achieve them.

BENEFITS THAT BRING MORE TO THE TABLE:

We offer a range of total rewards that may include paid time off, 401k, bonus / incentive eligibility, equity grants, competitive health benefits, and other family-friendly benefits, including parental leave. Kinder’s benefits vary based on eligibility and can be reviewed in more detail during the interview process.

OUR RECIPE FOR BALANCE:

We believe great culture starts with people. We’re a people-first company built on connection, collaboration, and balance. Most of our work happens in the office to spark creativity and community, but we also offer flexibility so team members have the autonomy to work outside the office when needed to support their work-life balance and personal commitments.

WHERE EVERY INGREDIENT MATTERS: