Performance Marketing Specialist

Performance Marketing Specialist

Position Type: Full-Time, Remote

Working Hours: U.S. Time Zone

Location: Remote (Pakistan, LATAM, South Africa, Philippines Preferred)

About the Role

We are seeking a highly analytical and execution-focused Performance Marketing Specialist to develop, manage, and optimize paid marketing campaigns across multiple digital advertising platforms.

This role is ideal for a data-driven marketer who understands how to build scalable acquisition systems while balancing creativity, experimentation, and ROI optimization. You will oversee campaigns across Google Ads, Meta, LinkedIn, and additional paid channels, ensuring every campaign is optimized for measurable business growth.

The ideal candidate thrives in fast-paced environments, understands full-funnel marketing, and continuously improves campaign performance through testing, analytics, and strategic optimization.

What You’ll OwnCampaign Strategy & Execution

Develop and manage performance-driven advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other paid platforms

Plan and execute campaigns focused on lead generation, customer acquisition, sales, and brand growth

Create, test, and optimize ad creatives, messaging, audience targeting, and campaign structures

Collaborate with marketing, content, and creative teams to ensure alignment across campaigns and brand messaging

Manage campaign launches, scaling initiatives, and ongoing optimization efforts

Optimization & Growth

Monitor campaign performance daily and identify optimization opportunities

Conduct A/B testing across creatives, audiences, landing pages, and bidding strategies

Optimize budgets, bids, placements, and targeting to improve ROAS and reduce CPA/CPL

Experiment with new campaign formats, acquisition strategies, and audience segments

Stay updated on advertising platform updates, algorithm changes, and industry best practices

Analytics & Reporting

Track and analyze KPIs including CTR, CPC, CPA, CPL, ROAS, conversion rates, and funnel performance

Use Google Analytics, Google Tag Manager, and advertising dashboards to evaluate campaign effectiveness

Prepare weekly and monthly performance reports with actionable insights and optimization recommendations

Identify trends, attribution insights, and opportunities for scalable growth through data analysis

Funnel & Conversion Strategy

Understand and optimize the full customer acquisition funnel from ad click through conversion

Collaborate with marketing and sales teams to improve lead quality and conversion performance

Support landing page optimization and conversion-focused marketing initiatives

Ensure campaigns align with broader business growth and revenue objectives

Cross-Functional Collaboration

Work closely with design, content, sales, and marketing teams to improve campaign outcomes

Provide data-backed feedback on ad creatives, messaging, and conversion assets

Contribute to integrated marketing strategies across paid, organic, and outbound channels

What Makes You a Great Fit

Data-driven marketer who enjoys testing, analyzing, and optimizing campaigns

Strong understanding of performance marketing and customer acquisition funnels

Analytical thinker with the ability to turn campaign data into actionable growth strategies

Organized and detail-oriented while managing multiple campaigns simultaneously

Proactive problem-solver focused on continuous improvement and scalability

Comfortable balancing strategic thinking with hands-on execution

Required Experience & Skills

3+ years of hands-on experience managing paid advertising campaigns

Proven experience with Google Ads, Meta Ads, LinkedIn Ads, or related paid platforms

Strong understanding of PPC, attribution models, conversion tracking, and paid funnel optimization

Experience using Google Analytics, Google Tag Manager, and related reporting tools

Proven ability to improve ROAS, reduce CPA/CPL, and scale campaigns profitably

Strong communication, project management, and organizational skills

Preferred Experience

Experience with both Lead Generation and E-commerce campaigns

Familiarity with CRM and automation tools such as HubSpot, Salesforce, or Marketo

Understanding of funnel marketing, audience segmentation, and lifecycle marketing

Google Ads or Meta Ads certifications

Experience managing multiple accounts or client portfolios

Experience in SaaS, agencies, professional services, or high-growth startups

What a Typical Day Looks Like

A Performance Marketing Specialist’s day revolves around optimization, analysis, and execution. You will:

Review campaign dashboards and performance metrics

Launch, optimize, and scale advertising campaigns based on real-time data

Collaborate with creative and content teams on new ad assets and messaging

Test new targeting strategies, creatives, bidding approaches, and funnel improvements

Analyze campaign trends and prepare reporting insights for stakeholders

Continuously refine acquisition strategies to improve efficiency and scalability

In essence: you drive measurable business growth through strategic, data-backed paid marketing execution.

Key Metrics for Success (KPIs)

Click-Through Rate (CTR)

Cost Per Lead (CPL) / Cost Per Acquisition (CPA)

Return on Ad Spend (ROAS)

Conversion Rate Improvements

Lead or Revenue Growth

Budget Utilization Efficiency

Campaign Scaling & Optimization Performance

Interview Process

Application Review

Initial Interview

Technical / Strategy Interview

Final Interview with Leadership

Offer & Background Verification

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