Regional Director, Digital Marketing
About the role
Company Description
Who We Are:
Join the team at Fairmont Banff Springs. Set in one of Western Canada’s most spectacular alpine destinations, Banff offers a unique community of hospitality enthusiasts, outdoor adventure seekers, artists, entertainers, and families alike. It's the perfect work/life combination.
Job Description
The Regional Director, Digital Marketing is responsible for leading and executing the digital marketing strategy across a defined region. This role combines strategic leadership with hands-on oversight of campaigns, performance marketing, brand presence, and digital customer experience. The ideal candidate brings strong analytical thinking, team leadership, and a deep understanding of market dynamics.
Job Duties Include:
Strategic Leadership
Develop and implement a comprehensive regional digital marketing strategy aligned with global objectives
Identify growth opportunities through market trends, customer insights, and competitive analysis
Collaborate with global and cross-functional teams to ensure brand consistency and campaign alignment
Campaign & Channel Management
Oversee multi-channel digital campaigns including paid media, SEO/SEM, email, social media, and content marketing
Optimize marketing funnels to improve acquisition, conversion, and retention
Ensure localization of campaigns to reflect regional audience preferences
Performance & Analytics
Define KPIs and track campaign performance using analytics tools
Translate data into actionable insights and continuously optimize marketing efforts
Manage regional marketing budgets and allocate resources effectively for maximum ROI
Team Leadership
Lead, mentor, and develop a team of digital marketing professionals
Foster a high-performance culture focused on innovation, collaboration and accountability
Partner with external agencies and vendors as needed
Customer Experience & Innovation
Enhance digital customer journeys across web, mobile, and emerging platforms
Champion experimentation and adoption of new tools, technologies, and marketing approaches
Ensure compliance with regional data privacy and digital regulations
Qualifications
Your Skills & Qualifications:
Extensive experience in digital marketing, with a proven track record of delivering strong results and a minimum of 5+ years of experience.
Significant leadership experience driving high performance teams
Proven track record of driving growth through digital channels at a regional or multi-market level
Strong expertise in performance marketing, analytics, CRM, and marketing automation platforms
Experience managing budgets and cross-functional teams
Excellent communication, leadership, and stakeholder management skills
Hospitality or Tourism background preferred but not required
Key Competencies
Strategic thinking with executional excellence
Data-driven decision-making
Leadership and team development
Adaptability in fast-paced, evolving environments
Strong understanding of regional cultural and market nuances
Success Metrics
Growth in regional digital revenue and pipeline
Improvement in key performance metrics (CTR, conversion rates, ROI)
Successful execution of integrated campaigns
Team engagement and performance
Additional Information
Job Perks & Benefits:
Comprehensive benefits package (Medical, Vision & Dental) including extended benefits like; Mental Health, Orthodontics, Fertility Drugs and Gender Affirmation for full time permanent status employees
Defined Contribution Pension Plan with employer matching up to 5% of annual earnings for full time permanent status employees
Employee travel program with discounts on room rates as well as on food & beverage at Fairmont & Accor properties world-wide
Access to the Mountain Explorer Travel Program – exclusive room rates for colleagues, which includes 50% off all food & beverage when staying at Fairmont Resorts in Lake Louise, Jasper & Whistler
Discounts while using our resort’s Food & Beverage Outlets, Fitness Centre, Spa and Fairmont Banff Springs Golf Courses
Subsidized staff accommodation provided on-site for full time status employees for 1 month, off-site accommodation is available for you to rent downtown based on availability
One complimentary meal per shift in our staff cafeteria (additional meals can be purchased for $8/meal)
Visa Requirements: Must be legally eligible to work in Canada. The hotel is unable to assist candidates in obtaining Canadian work authorization.
APPLY TODAY: Whether you're just launching your career or looking for a new adventure, we invite you to visit www.banffspringsjobs.com to learn more about Fairmont Banff Springs and the extraordinary opportunities that exist within our resort!
We encourage you to let us know if you require any accommodations through the application/recruitment process, and we will work with you to meet your needs. Persons who anticipate needing accommodations for any part of the application or interview process may contact, in confidence: bsh.careers@fairmont.com
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