Brand and Content Manager

Brand & Content Manager

Contract Employee - Maternity Coverage from August 2026 - January 2028

As Brand & Content Manager, you own the strategy, execution, and quality of ServerMania's brand identity and content experience across all channels. You lead product positioning efforts, drive creative direction, manage social media presence, and oversee internal and external resources to produce consistent, high-impact content. This role also leads the website's structure and messaging and collaborates across departments to support product launches, campaigns, and long-term growth.

Responsibilities

Develop and evolve ServerMania's brand identity across visual and messaging touchpoints

Ensure brand consistency across all marketing assets including web, social, email, video, and product

Build campaign messaging, battlecards, and product narratives in collaboration with Product and Sales teams

Review and approve design deliverables to maintain high creative standards and alignment with strategy

Own and execute the content strategy across blogs, knowledge base, web pages, emails, and video

Manage writer output, provide structured briefs and feedback, and ensure brand voice consistency

Oversee content quality assurance, and publish assets via the CMS

Direct information architecture and visual hierarchy for the company website

Manage internal linking strategies, page creation, layout planning, and navigation updates

Collaborate with the dev team to implement SEO, UX, and conversion optimization best practices

Mentor writers; delegate tasks to maximize impact and efficiency

Work cross-functionally with Engineering, Dev, Sales and Ops to support content accuracy and alignment

Track and manage content production spend; reduce costs through strategic outsourcing

Respond to online reviews and social media feedback in a brand-aligned tone

Oversee campaign execution across email, video, and product announcements

Support CRM funnel design and automation for improved lead generation and conversion

Analyze web, social, and content performance metrics; deliver insights to refine strategy

Stay ahead of trends in branding, content, SEO, and hosting industry best practices

Required Skills & Attributes

Creative, brand-first mindset with strong execution and project management skills

Excellent written and verbal communication

Deep understanding of digital content, UX, and performance marketing

Social media fluency and platform trends awareness

Ability to juggle priorities, collaborate across teams, and work independently

Experience Required

5+ years of experience in brand, content, or digital marketing, with proven ownership of multi-channel strategy and messaging

Strong track record of leading brand direction across web, email, social media, and video platforms

Experience collaborating with cross-functional teams (e.g., product, design, engineering) to deliver clear and compelling content

Demonstrated ability to manage writers, vendors, or freelancers, with a focus on quality, consistency, and efficiency

Skilled in content management systems (CMS), social scheduling tools, and basic performance reporting

Strong written and verbal communication skills, with a brand-first mindset and attention to detail

Comfortable managing both strategy and execution in a fast-paced, high-growth environment

About ServerMania

ServerMania, based in Stoney Creek, ON, Canada, has proudly cultivated a lasting legacy spanning over two decades. The company is dedicated to evolving into a workplace that not only meets the diverse needs of the current team but also sets the stage for a future workforce to flourish. Proudly certified as a Great Place To Work®, ServerMania is committed to a detailed review of every professional application, striving to build a workforce that thrives on happiness, health, and productivity.

Head Office: 205-1040 South Service Road, Stoney Creek, ON, L8E 6G3 Job Type: Full Time (Temporary Parental Leave Coverage) Location: Hybrid

To apply: Please answer application questions accurately as these are intended to get to know you a bit better - just like a cover letter would do - and show us what kind of experience and skills you would bring to the table. While we thank all applicants, only those selected for an interview will be contacted.

For additional information on our company, please visit our career page: www.servermania.com/careers.htm

This job description is only a summary of the typical functions of the position. It is not intended to be an exhaustive or comprehensive list of all job responsibilities, tasks, or duties. Additional relevant duties and tasks may be assigned as part of the job function in a way that best supports the organizational needs.