Director of Marketing & Strategy
About the role
Director of Marketing & Strategy
Bannister Automotive Group
Location: Okanagan, BC
Build the Future of Automotive Marketing
Bannister Automotive Group is looking for an exceptional Director of Marketing & Strategy to lead the next evolution of our dealership group.
This is not a traditional marketing role.
We're looking for a strategic leader who can build brands, generate high-quality leads at scale, and create alignment across a group built on strong store-level autonomy. Success in this role requires equal parts marketing expertise, innovation, operational excellence, and influence.
You will lead an in-house team spanning analytics, digital advertising, design, content, and social media while partnering closely with General Managers and executive leadership throughout the organization.
The right person understands how to build the systems and infrastructure that make marketing measurable and scalable while leading the creative and strategic work that drives growth.
What You'll Do
Strategy & Performance
Lead the overall marketing strategy for Bannister Automotive Group
Drive lead generation performance, lead quality, conversion rates, and marketing-attributed sales across the group
Strengthen dealership brands while leveraging the advantages of being part of a larger organization
Align group-level strategy with store-level objectives, creating buy-in while respecting local autonomy
Optimize marketing investment, vendor performance, and campaign ROI
Infrastructure & Innovation
Build and continuously improve the group's marketing technology ecosystem, reporting environment, and attribution capabilities
Connect CRM, DMS, website, advertising, and analytics platforms into a reliable and actionable reporting framework
Establish scalable marketing processes, automation, standards, and documentation that improve consistency and accountability
Identify and implement emerging technologies, AI tools, and innovative marketing solutions that improve efficiency and results
Leadership & Collaboration
Lead, mentor, and develop a high-performing marketing team
Build trusted relationships with General Managers and leadership teams across the group
Translate data into actionable business decisions and clear strategic direction
Create alignment across multiple dealerships while maintaining a culture built on autonomy
What Success Looks Like
Increased high-quality lead volume and conversion performance
Stronger brand visibility and market share
Improved marketing efficiency, attribution, and ROI
Consistent reporting and performance visibility across the group
Strong relationships and trust with dealership leadership teams
A marketing function that scales with the continued growth of the organization
Key Performance Indicators
Lead volume and lead quality
Cost per lead and cost per sale
Marketing-attributed sales and conversion rates
Website conversion performance
Organic traffic and SEO growth
Paid advertising ROI
Brand engagement and market share growth
CRM health, database growth, and customer re-engagement performance
Who You Are
Strategic, innovative, and highly adaptable
An exceptional communicator with strong interpersonal skills
Comfortable influencing experienced operators, General Managers, and senior leaders
Data-driven without losing creativity
Able to create alignment while respecting autonomy
Experienced in modern digital marketing ecosystems, analytics, and automation
A builder of systems, culture, and momentum
Most importantly, you know how to earn trust, create buy-in, and unite people behind a common vision.
Experience We're Looking For
Senior marketing leadership experience in a multi-location or multi-brand environment
Experience leading high-performing teams
Strong understanding of digital advertising, SEO/SEM, social media, CRM marketing, analytics, attribution, automation, AI tools, and brand development
Experience improving reporting, measurement, and marketing performance through technology and process
Automotive industry experience is considered a major asset; dealer group experience is ideal
Proven ability to drive measurable growth and business performance
Why Bannister Automotive Group?
Bannister Automotive Group continues to grow through strong leadership, innovation, accountability, and a culture built on autonomy.
This is an opportunity to make a meaningful impact across one of Western Canada's leading automotive groups while helping shape what comes next.
If you're ready to build something exceptional, we'd like to hear from you.
Questions about this role
How do I apply to this Director of Marketing & Strategy role at Bannister Automotive Group?
Click "Apply with AI Applyd" above. We auto-fill the application from your resume and answer screening questions in seconds. No copy and paste, no juggling tabs.
What's the typical salary for Marketing in your country?
Compensation varies by seniority, employer size, and location. When this listing publishes a salary band you'll see it in the badge row above the description.
How fast does AI Applyd auto-apply?
Most applications complete in under 90 seconds. You can track the status in your dashboard and watch the screenshot proof land the moment the application submits.
What ATS does Bannister Automotive Group use?
AI Applyd supports Greenhouse, Lever, Ashby, Workday, iCIMS, SmartRecruiters, LinkedIn Easy Apply, and most other ATS platforms. If we can submit through the platform, we do.
Want AI Applyd to auto-apply to roles like this?
We tailor your resume per posting, fill the forms, and track replies for you.