Marketing Automation Product Manager

Job Description:

Dimensional is seeking a Marketing Automation Product Manager to drive marketing efforts across our automation platforms. This role is critical to delivering personalized, compliant, and scalable client engagement across the financial professional lifecycle.

You will act as a subject matter expert of the platform, partnering closely with channel marketing, sales support, and technology teams to define priorities, optimize processes, and deliver best-in-class experiences across touchpoints. This role requires a strong understanding of regulated environments and the ability to balance innovation with governance.

Responsibilities:

Product Strategy & Platform Ownership

Inform the product roadmap for our Microsoft Customer Insights – Journeys instance, aligning with marketing objectives and priorities.

Consult with marketing stakeholders to identify opportunities to improve client engagement, operational efficiency, lead nurturing, and marketing performance through technology enhancements and process optimization.

Serve as the day-to-day product owner and administrator for Microsoft Customer Insights – Journeys and primary liaison between marketing, sales and technical teams.

Maintain product backlog with clear requirements and oversee successful delivery through iterative processes.

Drive innovation by actively seeking opportunities to leverage automation, personalization, and emerging capabilities of the platform.

Facilitate cross-functional alignment with sales support team to ensure seamless integrations with CRM and related workflows.

Oversee platform configuration, data flows, and ongoing optimization to improve campaign performance and operational efficiency.

Campaign Operations & Execution Support

Lead platform adoption efforts including training, documentation, and stakeholder enablement across marketing and sales support teams as needed.

Support marketing teams in the execution of campaigns, automated journeys, and communications across email and digital channels.

Establish and enforce best practices for email marketing, A/B and multivariate testing, personalization and segmentation, deliverability optimization, campaign QA and validation, measurement, and accessibility.

Oversee campaign quality assurance processes to ensure accurate targeting, functional links, and flawless execution.

Partner with marketing teams to measure campaign effectiveness, provide consistent reporting, and identify opportunities for continuous improvement.

Compliance, Risk and Governance

Ensure marketing automation activities and data comply with regulations, privacy standards, and internal governance requirements.

Collaborate with Legal, Compliance, and Technology teams to implement appropriate controls and workflows.

Maintain audit-ready documentation related to campaigns, consent management, data usage, retention policies, and system changes.

Qualifications:

7+ years of experience in product management, marketing operations, or marketing technology roles

Strong understanding of marketing automation, campaign orchestration, and customer lifecycle management

Experience working in a global context and navigating risks and challenges across diverse markets.

Strong project management skills, ability to manage projects, timelines and resources effectively

Experience working closely with both marketing and sales teams in a B2B or B2B2C environment

Familiarity with CRM systems (e.g., Dynamics 365 Sales, Salesforce) and lead management processes

Experience with data integration, segmentation, and customer data platforms (CDPs)

Ability to translate business requirements into technical solutions and user stories

Strong analytics skills with experience measuring and optimizing campaign performance

Excellent communication and stakeholder management skills

Familiarity with Microsoft Copilot, Power Platform and AI

This role is not eligible for immigration sponsorship

Preferred Qualifications:

Hands-on experience with Microsoft Customer Insights and/or Customer Insights – Journeys (Dynamics 365 Marketing) strongly preferred

Experience with personalization, journey orchestrations, and omnichannel campaign strategies

Bachelor's Degree in Marketing, Business Administration, Computer Science or Information Systems or related field or equivalent experience

Knowledge of data privacy regulations (GDPR, CCPA) and consent management practices

Familiarity with integrations across mar tech stack (e.g., CMS, analytics, event platforms)

Experience working in Agile or product-led environments, experience with Jira a plus

Background in in financial services, B2B marketing, or regulated industries is a plus

#LI-Hybrid

Dimensional offers a variety of programs to help take care of you, your family, and your career, including comprehensive benefits, educational initiatives, and special celebrations of our history, culture, and growth.

It is the policy of the Company to provide equal opportunity for all employees and applicants. The Company recruits, hires, trains, promotes, compensates, and administers all personnel actions without regard to actual or perceived race, color, religion, religious practice, creed, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), caregiver status, gender, gender identity, gender expression, transgender identity, national origin, age, mental or physical disability, ancestry, medical condition, marital status, familial status, domestic partnership status, military or veteran status or service, unemployment status, citizenship status or alienage, sexual orientation, status as a victim of domestic violence, status as a victim of stalking, status as a victim of sex offenses, genetic information, political activities or recreational activities, arrest or conviction record, salary history, natural hairstyle or any other status protected by applicable law except as otherwise required or permitted by law or regulation applicable to the Company or its affiliates.