Marketing Director
About the role
Qui sommes-nous ?
The Pierre Fabre Group is unique in France: 2nd Dermo-Cosmetics laboratory in the world and 2nd private French Pharmaceutical group. Our group is 86% owned by the Pierre Fabre Foundation, recognized as being of public utility by the French government and which is dedicated to improving access to quality care and medicines in the least favored countries. This original shareholders structure ensures the independence of the company.
Our mission: "Every time we take care of one person, we make the world a better place.
"To achieve this, we cooperate with healthcare professionals, our trusted partners around the world, relesentlessly drawing inspiration from nature and plants, and placing pharmaceutical ethics at the very heart of our operations.
We are established in 45 countries and in more than 130 countries thanks to distribution agreements. Opening up to the international market has always been at the heart of our strategy.
Our head office is located in a region that is close to our hearts: Occitanie, in particular the Tarn department, where the group was founded and has been established since its inception.
Votre mission
In close collaboration with the sales teams, Digital Marketing & e-retail (depending on the subsidiary) manage all marketing activities to meet turnover and profit margin objectives while respecting allocated operating budgets and consistent with global marketing strategy
Develop the local marketing strategy
Take responsibility for implementing the omni-channel marketing activation plan and monitor its application in connection with field teams
Ensure correct adaptation of the brand/franchise image and values locally
Adapt customer/health professional profiles targeted by the brand/franchise/product line to the local market and define their journeys and transform them into a local marketing plan to develop sales
Contribute to defining the brand/franchise global strategy by providing feedback on local market needs
Develop/contribute to developing digital strategy, in line with guidelines developed by the corporate digital division and ensure a good return on investment
Measure the performance of omni-channel marketing action plans and propose plans for improvement
Draw up and ensure budget and key performance indicator monitoring for the department/area
Lead and supervise the team. Develop skills and manage performance, at an individual and collective level
Qui êtes-vous ?
Nous sommes convaincus que la diversité est une source d’épanouissement, d’équilibre social et de complémentarité pour nos collaborateurs, nos offres sont donc ouvertes à toutes et tous sans restriction.
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