Marketing Manager - France & Benelux (Timberland EMEA)

Timberland EMEA is looking for an exceptional Marketing Manager, France & Benelux to join our EMEA Marketing team based in Paris, France.

Founded in 1973, Timberland® is a global outdoor lifestyle brand. Best known for its original yellow boot designed for the harsh elements of New England, Timberland today offers a full range of footwear, apparel and accessories for people who value purposeful style and share the brand’s passion for enjoying - and protecting - nature.

At the heart of the Timberland brand is the core belief that a greener future is a better future. This comes to life through a decades-long commitment to make products responsibly, protect the outdoors, and strengthen communities around the world.

Let’s Talk about the Role

We are looking for a high energy marketer who brings innovative ideas to the table, demonstrates ability to connect marketing strategies to business goals and fully embraces the purpose brand philosophy. The person will be responsible to lead and develop 360' marketing campaigns based on EU strategy and creative execution to drive brand demand (connect, engage, inspire) and help sell in and sell thru to reach local market's KPIs (revenue, margin, traffic and conversion)

Primary accountabilities

Brand activity:

Put the consumer first - be consumer obsessed! Scout news ideas/solution that will enable the brand to connect and engage with the target consumers

Build seasonal local GTM plan, through the Go To Market process, incl. detailed marketing activities (media plan, PR, digital, events, account phygital activation) for wholesale and Brand activations with a clear focus on mega cities (eg. Paris)

Understand the company strategy and direction and integrate the digital led media plan accordingly

Support EMEA Marketing team to create the media planning brief (highly focused on digital)

Support the development at EMEA level, of strong purpose led brand activations, with inclusivity and diversity as key values, thinking omnichannel, and executing them in a most effective way for the represented marketplace

Wholesale:

Build sustainable trade relationships with top accounts to ensure that Timberland is top-of-mind with key retailers

Develop, lead and execute 360-degrees activations with local key accounts partners

Develop and reinforce energy stories for Tier 0 and Tier 1 distribution doors, building strong relationships with these players, crucial for the brand edge and positioning

Ensure co-op activities are based on our brand campaign and in best value for the brand in line with the co-op budget and track the results against the set kpi's

Check on competitors to benchmark against them and find alternative solutions to stand out at all distribution level

PR & Influence:

Support seasonal strategic brief to local PR agency in alignment with HQ, advising on brand direction, business priorities and strategies

Develop and implement a local PR plan that supports brand positioning, media outreach, and reputation management

Develop a media relations strategy, seeking high-level placements in print, broadcast and online media

Plan and budget for PR events, initiatives and seeding programs‚ÄØthat increase the quality and quantity of brand placements

Provide input to central teams on potential local brand partnership/ ambassadors/influencers to work in authentic way and to establish long term relationship with

Day-to-Day: Monitor and report media coverage, Press material Translations, Sample management

Budget Control & Marketing Measurement:

Manage local budget on an on-going basis, to ensure that all activities are cost-effective and within budget

Ensure constant evaluation of budget spent to ensure effective return on investment

Report on investment initiatives through relevant KPIs tracking

Skills for Success

You should be a strategic and creative marketer with a passion for brand storytelling and consumer experience, with:

Required University Degree with Marketing programs and studies

6+ years relevant experience

Based in Paris with relevant network within the City cultural hubs, community and main agency landscape

Deep knowledge and understanding of the footwear/apparel industry and its distribution in France and Benelux

Significant wholesale trade marketing experience in a premium branded environment, preferably with footwear product marketing experience

Relevant experience and relationship with Tier 0 and Tier 1 accounts is a plus

Deep marketing knowledge, with a strong sensitivity to the digital media area (paid social media, brand digital activities and others digital platforms)

Analytical skills: able to read business figures and react against it

MS Office (Outlook, Excel and Powerpoint) and iWork (Pages, Numbers and Keynote) proficiency

Google Analytics experience is a plus

Strong interpersonal, presentation and negociation skills

Good communication skills

Drive, enthusiasm and flexibility

Teamworker and think in solutions

French mother tongue with fluent English - Dutch is a plus. CV IN ENGLISH REQUIRED

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

A supportive feedback-based culture where respect and integrity guide us in what we do

An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together

Be part of an iconic lifestyle brand in a multi brand, multi countries organization

A discount card with 50% on all VF brands

Break out areas offering complimentary hot drinks

Free to Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

If you like what you have read and want to join our team then we would like to hear from you!

Please Upload your CV in English.

Hiring Range:

€48,888.00 EUR - €61,110.00 EUR annually

annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.