Conversion Optimization Lead for a DTC Supplement Brand (Remote)

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About Our Clients

Our client is a fast-growing DTC supplement company generating over €1M per month in revenue across the DACH market. They have built a unique performance-driven marketing system where landing pages compete against one another based on real business outcomes, not opinions.

The company operates with a strong direct-response mindset, continuously testing new ideas, optimizing customer acquisition funnels, and scaling what works. They are looking for a Head of Landing Pages to take ownership of their conversion infrastructure and help drive the next phase of growth.

Responsibilities

Own and manage the company’s landing page ecosystem across acquisition channels.

Run and optimize a data-driven landing page testing framework, including performance tracking, winner selection, and implementation of learnings.

Develop, launch, and optimize new landing page systems for emerging acquisition channels, including Native Advertising.

Collaborate with media buyers, creative teams, and copywriters to create high-converting landing page experiences.

Lead ongoing conversion rate optimization (CRO) initiatives through testing, analysis, and experimentation.

Identify conversion bottlenecks and implement improvements based on performance data.

Establish and refine landing page processes, documentation, and operational workflows.

Manage external or internal copywriters and ensure a steady pipeline of high-performing landing page concepts.

Analyze key metrics including ROAS, conversion rates, customer acquisition costs, and funnel performance.

Act as the primary point of contact between landing page production, paid media teams, and creative stakeholders.

Requirements

Proven experience building, managing, or optimizing performance-focused landing pages and sales funnels.

Strong background in DTC, direct-response marketing, performance marketing, or conversion rate optimization.

Experience running A/B tests and making decisions based on performance data.

Deep understanding of landing page strategy, user psychology, customer journeys, and conversion principles.

Strong analytical skills with the ability to interpret performance metrics and identify optimization opportunities.

Experience working closely with paid acquisition teams (Meta, Native, Google, or similar channels).

Experience managing multiple projects and stakeholders in a fast-paced environment.

Strong written communication and copy evaluation skills.

Highly organized, proactive, and ownership-oriented.

Nice to Have

Experience in supplements, health, wellness, or consumer products.

Experience working with DACH markets.

Familiarity with Native Advertising platforms.

Experience managing copywriters or creative teams.

Experience with Shopify and related ecommerce technologies.

Benefits

Full remote flexibility

Competitive salary

Opportunity to work directly with a rapidly scaling international DTC brand.

Significant ownership and autonomy in driving business growth.

Exposure to advanced direct-response marketing and CRO systems.

Long-term growth opportunities within a high-performance team.