Marketing Operations Manager

About us

Founded in 2019 and part of Y Combinator's 2020 cohort, Photoroom is the leading visual solution for e-commerce.

We've raised Series B funding and reached 300+ million users worldwide, processing over 5 billion images annually and serving both small businesses and major enterprises like Amazon, DoorDash, and Decathlon through our mobile app, web platform, and API.

We're a remote-friendly team of 100+ passionate builders giving e-commerce businesses superpowers to create visuals that help them grow, making the hardest parts of selling online disappear. We focus on craft, innovation, and collaboration, creating exceptional impact for e-commerce businesses worldwide.

Role Summary

The Marketing Operations Manager is responsible for building and optimising the operational infrastructure behind Photoroom’s enterprise marketing motion. This role ensures that enterprise campaigns, account-based programs, lifecycle nurtures, and PQL-to-sales flows are executed with precision, measurable impact, and clean data integrity. The focus is on translating enterprise marketing strategy into scalable automation, accurate attribution, structured lead management, and reliable reporting within HubSpot Marketing Hub. Working in close partnership with the Head of Enterprise Marketing, RevOps, and Data, this person operationalises how enterprise demand is captured, nurtured, qualified, and handed off, ensuring that marketing-generated enterprise pipeline is structured, trackable, and continuously optimised within the broader revenue framework.

Compensation: €60k-75k base salary

Location: Work flexibly from Germany, UK, Italy, France, Ireland, Portugal or Spain, with monthly Paris office visits (fully reimbursed)

About the Role

Campaign Operations & Automation

Build, QA, and maintain marketing campaign workflows in HubSpot Marketing Hub, including lifecycle nurture sequences, re-engagement programs, enterprise prospect journeys, and trial-to-paid flows

Own the configuration of automated email programs: segmentation logic, branching conditions, send-time optimisation, suppression lists, and deliverability monitoring

Manage campaign scheduling, list management, and audience targeting across HubSpot and in coordination with Braze (B2C lifecycle tool), ensuring consistent logic and clean audience segmentation

Maintain documentation for all marketing automation workflows and campaign logic

Attribution & Marketing Analytics

Manage campaign-level and channel-level attribution within HubSpot Marketing Hub, ensuring accurate marketing-source tracking across paid, organic, email, events, and PLG acquisition

Implement and maintain UTM taxonomy, source tracking standards, and conversion event tagging across all marketing channels

Conduct regular data quality audits on marketing attribution and campaign performance data

Build and maintain marketing performance dashboards focused on traffic, lead generation, MQL/PQL creation, and marketing-sourced pipeline contribution

Lead Management & Funnel Operations

Operationalise lifecycle stage automation for marketing-qualified leads (MQL, PQL) in alignment with the broader revenue framework

Manage list segmentation and audience building for all marketing programs, including ICP filters, behavioural triggers, and engagement scoring

Configure and maintain routing rules for marketing-generated leads, ensuring correct assignment based on predefined revenue team logic

Monitor marketing-to-sales conversion metrics and surface funnel insights to Marketing and RevOps for optimisation

ABM & Enterprise Marketing Operations

Operationalise account-based marketing programs in HubSpot: build target account lists, configure account-level tracking, and monitor engagement signals

Support enterprise marketing initiatives through intent data integration, account scoring configuration, and personalised nurture orchestration

Track event and webinar performance from registration through marketing-qualified pipeline creation, including post-event nurture management

About You

3–5 years in a Marketing Operations, Demand Generation Operations, or Marketing Automation role at a B2B SaaS company

Deep, hands-on HubSpot Marketing Hub experience, you have built workflows, managed lists, set up nurture programs, and debugged attribution issues yourself.

Solid understanding of B2B marketing funnels: what MQL/PQL/SQL mean operationally, how leads move through stages, and what good and bad funnel data looks like

Experience building multi-touch attribution models or working within a structured attribution framework

Comfortable with UTM management, tracking pixel implementation, and basic HTML for email troubleshooting

Strong analytical instinct, you spot data problems before they compound, and you translate marketing data into actionable insight rather than vanity metrics

Strong plus:

Experience with Braze or a comparable B2C lifecycle/CRM tool

Familiarity with ABM platforms (e.g., 6sense, Demandbase, RollWorks) or intent data tools

Experience working alongside a RevOps function and understanding where the two remits connect

Experience in a company with both a self-serve and sales-assisted motion

What success looks like in the first 6 months:

Marketing attribution framework implemented and aligned with the existing revenue reporting structure

Enterprise and trial-to-paid nurture programs live with measurable improvements in MQL/PQL conversion rates

Marketing automation infrastructure fully documented and auditable

Reliable, trusted marketing performance dashboards used weekly by the Marketing team

Clear visibility into marketing-generated lead volume, conversion, and pipeline contribution

Benefits

Work flexibly from Germany, UK, Italy, France, Ireland, Portugal or Spain

Regular team gatherings, including in-person onboarding in Paris (1–2 weeks), yearly company offsite, team retreats, and quarterly in-person meetings

30 days annual leave plus local public holidays

Competitive equity package with stock options/BSPCE

€1000 one-time home office grant OR €400 per month co-working space stipend [EMEA only - Remote outside of Paris]

€1,000 annual learning and development budget

Private health insurance

Access to personalised mental health support via MokaCare

Sports and cultural activities reimbursement

Relocation support (up to €10k) for those choosing to move to France (visa + housing support)

Note: Visa sponsorship and relocation support are only available for roles based in France.

Hiring Process

Screening call with Talent Manager (30 min)

Technical interview with Hiring Manager (45 min)

Take-home assignment and live review with the team (45 min)

Culture fit interviews and meet the team (~3h total)

Reference check and offer

Support: We value diversity and aim to create an inclusive experience for all applicants. Please let us know if there’s anything we can do to make the process more accessible for you.

Diversity, Equity, Inclusion, and Belonging

We're committed to enabling everyone to feel included and valued at work. We believe our company and culture are strongest when composed of diverse experiences and backgrounds.

That's also why we have flexible working hours, trust people to work remotely, and extended parental leave.

All qualified applicants receive consideration for employment without regard to age, color, family, gender identity, marital status, national origin, physical or mental disability, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws.