Senior Product Marketing Manager / Growth Hacker (m/w/d)

We are Whow Games — and you can become part of it!

We are a team of more than 50 people from a wide range of nationalities: passionate gamers, experienced game developers, and marketing professionals dedicated to the planning, development, publishing, and distribution of engaging products. We love what we do — and that’s what makes us successful.

As part of our team at our headquarters in Hamburg, you will work every day on outstanding products and player experiences, while continuously growing both personally and professionally. Join our exceptional team, work with the latest hardware, benefit from a variety of partnerships, and shape the Whow journey together with us.

We are looking for a full-time Senior Product Marketing Manager / Growth Hacker (m/w/d) to join our growing team. The ideal candidate combines strategic thinking with hands-on execution, has a strong data-driven mindset, and brings proven experience in scaling mobile products through user acquisition, retention, and monetization initiatives.

Aufgaben

Develop and execute go-to-market and growth strategies for mobile gaming titles

Drive user acquisition across key performance marketing channels

Optimize app store presence and organic growth through ASO initiatives

Plan and execute retention, CRM, and LiveOps activities to increase engagement and revenue

Design and run A/B tests and data-driven experiments to improve conversion, monetization, and player retention

Monitor, analyze, and report on key business and marketing KPIs

Collaborate closely with Product, Game Design, Data, Creative, and CRM teams

Stay informed on market trends, competitor activities, and developments within the mobile gaming industry

Qualifikation

5+ years of experience in Product Marketing, Performance Marketing, or Growth Marketing, ideally within mobile gaming or a comparable digital business

Proven track record of scaling digital products and driving user growth through performance marketing

Strong hands-on experience with platforms such as Meta, Google, and TikTok

Solid understanding of mobile measurement, attribution, and app marketing tools

Experience with App Store Optimization (ASO) and data-driven growth strategies

Strong analytical mindset with experience in KPI analysis, experimentation, and reporting

Good understanding of product development, user behavior, and monetization models

Excellent written and spoken English communication skills

Nice to Have

Experience in Social Casino, Gaming, or Free-to-Play environments

Familiarity with CRM and LiveOps platforms

Experience leading or mentoring marketing team members

Knowledge of SQL, Amplitude, Mixpanel, Looker, or Tableau

Benefits

You benefit from a professional team with many years of experience in the industry

A dynamic environment with flat hierarchies, fast decision-making, and plenty of room for your own ideas

Flexible working hours and the option to work remotely (with an expectation of being in the office two days per week)

Regular company events

Fruit, drinks, and meal allowances

Subsidy for the Germany Ticket

Option for a Wellpass membership

Would you like to join us on the Whow journey?

We look forward to receiving your application!