Senior Sales Manager

Permanent Role

Melbourne Based

Hybrid Ways of Working

We're REA

With bold and ambitious goals, REA Group is changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.

Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we’re proud to have been named in Australia’s “Top 5” Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.

Where the team fits in

CampaignAgent is REA’s market-leading campaign funding and pay-later solution for real estate agents and vendors. As the business matures and regulatory expectations increase, CampaignAgent is transitioning from a high-growth product into a scaled, durable platform. The Head of Sales plays a critical role in this next phase.

This role owns agent-led revenue growth, translating CampaignAgent’s value proposition into disciplined, predictable sales execution across the agent channel. It is responsible for defining and executing the agent distribution strategy, building a high-performance sales cadence, and ensuring signed agencies convert into active, value-generating customers.

The role works closely with Marketing, Product, Customer, ResCom and the broader REA ecosystem to ensure CampaignAgent’s sales motion is aligned, data-driven and scalable.

What the role is all about

Agent channel strategy & growth

Define and execute CampaignAgent’s agent distribution strategy

Identify priority segments, regions and agency profiles for growth

Translate product strategy into a clear, compelling agent sales motion

Sales execution & cadence

Build and run a disciplined, repeatable sales cadence

Establish clear activity standards, pipeline hygiene and conversion metrics

Drive consistent execution across the sales team

Conversion & activation ownership

Own conversion from signed

active agencies

Partner with Customer teams to remove friction post-sale

Ensure sales success is measured by activation and usage, not just contracts signed

Team leadership

Lead, coach and develop a small, high-output sales team

Set clear expectations, targets and accountability

Create a performance culture grounded in trust, transparency and results

Marketing partnership & enablement

Partner tightly with Marketing on agent acquisition and enablement

Provide feedback on lead quality, messaging and campaign effectiveness

Ensure strong hand-offs and shared accountability across the funnel

Product feedback & market intelligence

Feed frontline insights into Product to prioritise features that unblock sales

Surface agent objections, friction points and unmet needs

Track competitor moves through the agent network and provide structured insights back to the business

Ecosystem leverage (ResCom & REA)

Work closely with Residential Communities (ResCom) and other REA teams

Leverage existing agency relationships to unlock warm leads and expansion opportunities

Ensure CampaignAgent is positioned coherently within the broader REA ecosystem

Forecasting & performance management

Deliver credible, data-driven forecasts

Track leading indicators and pipeline health

Use insights to course-correct early and improve predictability

Who we’re looking for

8–12+ years’ experience in sales or revenue leadership roles

Proven experience selling to real estate agencies or similar B2B customer segments

Experience building disciplined sales motions in scaling or platform businesses

Demonstrated success leading small, high-performance sales teams

Experience operating in regulated or high-trust environments (fintech, proptech, financial services desirable)

The REA experience

The physical, mental, emotional and financial health of our people is something we’ll never stop caring about. This is a place to learn and grow.

Some of our Perks & Benefits include:

A hybrid and flexible approach to working

Flexible leave options including, birthday leave and purchase additional leave

Flexible parental leave offering for primary and secondary carers

Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity

Hackdays so you can bring your big ideas to life

Our commitment to Diversity, Equity, and Inclusion

We are committed to providing a working environment that embraces and values diversity, equity and inclusion. We believe teams with diverse ideas and experiences are more creative, more effective and fuel disruptive thinking. If you've got the skills, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch.

Join our Talent Neighbourhood

Keen to be part of REA but didn't find a perfect match with this opportunity? Perhaps the timing isn't right? You should join our Talent Neighbourhood!

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