Assistant Manager, Retail Operations Communication & Engagement

Overview:

The Assistant Manager of Retail Operations Communication & Engagement ensures store and field leaders receive clear, timely, consistent, and actionable operational communications that are aligned to business priorities and delivered through the most effective channels and cadence. This role serves as a key connector between the business and the field, explaining initiatives, updates, and operational priorities into communications that are easy to understand, relevant to store teams, and designed to support strong execution.

In addition, this role supports successful change adoption through both launch and reinforcement, helping leaders navigate new processes, programs, and expectations with ease. It also drives two-way engagement by creating feedback loops, strengthening field connection, and ensuring insights from stores help inform future communications, continuous improvement, and broader operational decisions.

Responsibilities:

What You’ll Own (Core Responsibilities)

Communications Strategy & Cadence: Build and maintain a Retail Ops communications calendar aligned to initiatives, seasonal priorities, and operational updates; partner cross-functionally to ensure messaging is aligned and coordinated.

Store-Ready Messaging & Content Creation: Write, edit, and publish communications (memos, toolkits, talking points, leadership updates) that translate complex initiatives into clear, store-actionable direction; use a consistent format: What / Why / How / By When.

Channel & Publishing Management: Manage internal communication platforms and optimize delivery for reach, clarity, and engagement; own/execute key store-facing outputs including, but not limited to, VBrief, Vit-Alerts, DSM updates, weekly recaps, quarterly newsletter, and inbound comm requests; support publishing through Employee Hub Portal (tasks/stories/action items, countdowns, informational updates).

Document & Resource Management: Maintain and continuously update store-facing documents and operational resources, including SharePoint sites, SOPs, guides, and reference materials, to ensure content is accurate, current, easy to access, and aligned to business priorities.

Meeting & Event Support: Support the planning, content development, and execution of key Field Leader meetings and Brand Summit communications, including agendas, materials, talking points, follow-up resources, and coordination of updates to ensure leaders are informed, prepared, and aligned.

Change Management & Adoption Support: Build communication plans that improve understanding and adoption for store-impacting changes; partner with L&D to reinforce communications through training and enablement. Respond to inquiries from the stores and work to deliver solutions and answers in a timely manner

Field Engagement & Internal Engagement: Create and maintain feedback loops to ensure store teams feel heard and supported; support culture-building and recognition moments through communications and execution support.

Qualifications:

Qualifications & Skills

Bachelor's degree in a relevant field or equivalent work experience in a retail or corporate environment.

2 -3 years in communications (retail/field operations preferred).

Exceptional writing/editing and ability to translate complexity into simple, actionable direction.

Experience managing internal comms channels/tools and improving effectiveness through metrics and feedback.

Strong project management and ability to work in a fast-paced, priority-heavy environment.

Demonstrated proficiency in PowerPoint, Word, Excel, SharePoint, and AI with the ability to use these tools to create, manage, and maintain effective communications and resources.

Strong listening skills with the ability to absorb direction quickly, align to expectations, and execute with accuracy.

Highly organized and able to manage multiple priorities simultaneously in a fast-paced environment without compromising quality or follow-through.

Equal Opportunity Policy

We firmly believe that every Health Enthusiast has the right to be treated with dignity and respect. Our goal is to maintain a satisfied and productive team of Health Enthusiasts. The keys to reaching that goal are effective leadership, equal application of fair human resources policies, competitive wages and benefits, and close attention to all health enthusiast matters. The Vitamin Shoppe is committed to the principle of fair and impartial treatment of our Health Enthusiasts.

Health Enthusiasts with questions or concerns about equal employment opportunities in the workplace are encouraged to bring these issues to the attention of their Human Resources representative. We will not allow any form of retaliation against Health Enthusiasts who raise issues of perceived discrimination in good faith. To ensure our workplace is free of artificial barriers, violation of this policy may result in disciplinary action, up to and including discharge.