Brand Campaign Manager (Maternity Cover)

As a Brand Campaign Manager, you will raise the awareness of the brand and properties in key markets through a multi-layer campaign strategy. Drive ROI for need-properties through revenue-driving campaign pushes. Amplify property activations and reinforce the positioning of each property through fit-for-channel assets and storytelling, in turn driving desirability for both Belmond and Property brands. Manage planning, creation, distribution and measurement of content across all channels to cement. Belmond as a captivating narrator and a trusted source of travel and lifestyle content

Requirements

Primary Responsibilities

Campaign Planning and Process:

Act as key coordinator for campaign rollout across all channels from briefing to delivery

Own central campaign calendar: Focus on hero campaigns, revenue campaigns, on property stories, events and key cultural moments, working closely with local teams and the central revenue team to ensure key property moments/ revenue needs are identified early to provide a full year view

Proactively plan ‘revenue-driving’ campaigns for need periods during the year under the framework of Slow Luxury, as well as supporting ‘reactive’ campaign pushes for properties with specific business needs

Work closely with local teams to ensure that on-brand, best-in-class content is created well in advance of key calendar moments for each property - these assets can then be used to amplify the story at a global level

Act as key contact for sharing back local team activations to the Belmond Brand & Marketing team through hosting regular meetings

Act as strategic leader for content strategy across all channels - Media, Web, CRM - ensuring that all briefs take a channel-first approach to building creative that is fit-for-format

Finesse 360 Campaign approach, putting tools in place to ensure all assets are fit for each channel and delivered well in advance of the go-live date

Finesse the briefing process for all content, ensuring that appropriate briefing templates are in place to use at both a central and local level

Oversee localisation/translation of assets and ensure that assets are market-appropriate

Work closely with the media team to ensure a detailed understanding of the media plan and how assets will be amplified for all campaigns

Asset Creation and Delivery:

Elevate all central and local channels through new campaign content in line with global art direction, ensuring consistency of image quality and messaging

Ensure our campaign content reflects all editorial pillars and supports ECH strategy, positioning Belmond as a brand with purpose

Work closely with Art Director and team to ensure that agency assets created are fit-for-channel media, web and CRM.

Work closely with Editor-in-Chief to ensure the brand tone of voice is adhered to with every campaign and local story that we amplify

Innovate - play with new formats and technologies to position the brand as a gold-standard campaign innovator

Ensure internal PR is amplified around every hero campaign

Campaign Measurement and Analysis:

Responsible for building and ongoing management of reporting and analysis for campaigns using KPI frameworks/benchmarking and channel-specific studies (eg. Brand Lift) as well as various measurement tools (GA4, Power BI)

Feed campaign learnings into future campaign planning - what worked/what didn’t

Ensure appropriate digital tracking is set up across all channels for every campaign

Provide summary and insights to the wider business post-campaign

With channel owners, look to implement a consolidated tracking dashboard

Regularly evaluate new opportunities and processes when it comes to measurement, leaning on LVMH methodologies/learning programs

Coaching /Training:

Attend LVMH training session to understand best-in-class campaign practices

Develop understanding of how data can inform campaign strategy

Develop channel knowledge and a better understanding of the purpose of each asset in the sales funnel

Coach and guide local teams, share best practices and run training sessions on how to create effective campaigns, in turn moving us to a point where local teams are pitching campaigns/content to the central team rather than the central team chasing local teams for content

Desirable:

Good understanding of the luxury/ hospitality world

Good understanding of the production process

Good understanding of media landscape (asset formats, etc.) and other digital channels (WEB/CRM)

Good knowledge of online tracking and assessing performance

Benefits

What We Offer

At Belmond, we pride ourselves on fostering a culture built on kindness, active listening, and genuine connections with our colleagues and guests.

We strive to create an environment where our employees can thrive both personally and professionally. With a commitment to your ongoing development, you’ll have the opportunity to learn and grow alongside some of the most talented individuals in the industry. Join us and be part of creating unforgettable moments for our guests, communities and each other.

This is your moment. Apply today!