Sales Coordinator

Altra is looking for an exceptional Sales Coordinator to join our ALTRA Spain team based in Barcelona.

We want everyone who is capable of running to experience the thrill of finishing their first race, setting a new personal record and shattering limits they never thought they could overcome. We use our run-improving footwear, unmatched education and inextinguishable passion for running to inspire everyone to lace up, hit the open road or tail, and start running. Our mission to get everyone who is able out and running may be bold, but we won’t stop trying until it’s a reality.

LIVE THE BRAND

Founded in 2009 in Denver, Colorado, Altra Running was created to rethink running footwear through natural biomechanics and Zero Drop innovation. Today, Altra continues to grow rapidly and redefine how runners experience comfort and performance. As Sales Coordinator, you will help translate this vision into excellent commercial execution across El Corte Inglés stores and selected retail partners in Spain, ensuring consistent brand representation, operational efficiency and strong in‑store training.

LET'S TALK ABOUT THE ROLE

This role provides essential support to the Area Sales Manager across all commercial, operational and analytical activities in the Spanish retail market. You will manage the day‑to‑day coordination with ECI and other retail partners, ensuring excellence in execution, sell‑through tracking, order management, communication flow and retail training programs. A key part of the role is delivering brand and product training sessions to store staff, elevating in‑store knowledge and consumer experience.

HOW YOU WILL MAKE A DIFFERENCE

1. COMMERCIAL SUPPORT FOR ECI & WHOLESALE PARTNERS

Support the Area Sales Manager in managing the commercial relationship with El Corte Inglés and selected retailers.

Coordinate assortments, order follow-up, seasonal planning and business analysis.

Prepare commercial sell‑in materials, product decks and presentation

Ensure pricing, promotions and merchandising guidelines are followed consistently in stores.

2. SALES OPERATIONS & EXECUTION EXCELLENCE

Oversee the full order lifecycle: order entry, validation, delivery tracking and issue resolution.

Maintain updated product information: SKUs, EANs, assortments, campaign materials.

Coordinate seasonal changes, marketing activations and in‑store materials (PLV) deployment.

Act as the operational link between stores, Customer Service, Planning and Marketing.

3. SALES ANALYTICS & PERFORMANCE REPORTING

Track weekly sell‑out performance for ECI and retail partners.

Analyse KPIs such as stock levels, margins, rotation, pricing integrity and returns.

Recommend commercial and operational actions

Prepare monthly and seasonal business reports for management.

4. STORE TRAINING & EDUCATION PROGRAMS

Deliver regular in‑store training sessions.

Support the creation of training materials and tools.

Ensure store staff are fully prepared to represent Altra.

Evaluate training impact and propose improvements.

5. INTERNAL COORDINATION & CROSS-FUNCTIONAL ALIGNMENT

Ensure store execution aligns fully with brand guidelines and seasonal priorities.

Provide insights from the field to support strategic decisions.

SKILLS FOR SUCCESS

University degree (Business, Economics, Marketing or similar).

Experience in sales coordination, retail operations or similar roles.

Experience delivering in‑store training or staff education.

Strong analytical skills and Excel competency.

Organized, structured and capable of handling multiple deadlines.

Strong interpersonal, presentation and communication skills.

Professional English level (desired).

Passion for sports and preferably running.

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

A supportive feedback-based culture where respect and integrity guide us in what we do

Be part of an iconic lifestyle brand in a multi brand, multi countries organization

A discount card with 50% on all VF brands.

Free to Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

If you like what you have read and want to join our team then we would like to hear from you!

Hiring Range:

€28,800.00 EUR - €36,000.00 EUR annually

annually