Sell Out Performance Sr Manager

Viatris Healthcare México S. de R.L. de C.V

Viatris is a global healthcare company uniquely positioned to bridge the traditional divide between generics and brands, combining the best of both to more holistically address healthcare needs globally. With a mission to empower people worldwide to live healthier at every stage of life, we provide access at scale, currently supplying high-quality medicines to approximately 1 billion patients around the world annually and touching all of life's moments, from birth to the end of life, acute conditions to chronic diseases.

We have been included on number of award lists that demonstrate the impact we are making.

Every day, we rise to the challenge to make a difference and here is how the Sell Out Performance Sr Manager role will make an impact:

The Sell-Out Performance Sr Manager will be responsible for defining and leading Viatris’ sell-out performance strategy, ensuring sustainable growth in revenue, profitability and market share. This role focuses on identifying concrete and innovative solutions to accelerate demand across the entire portfolio, with emphasis on the OTC / OTX lines, though not limited to them. This professional will act as a strategic business leader and advisor, with direct responsibility for managing area’s budget, ensuring efficient allocation of resources across physical and digital channels. This includes planning and executing trade actions, Patient Support Programs (PSP), promotional initiatives, incentive campaigns and ensuring excellence in point-of-sale execution.

One of its main objectives is ensure POS execution with a clear focus on Distribution and product availability with the purpose to drive prescription fulfillment at POS and mitigate switching.

This role is also responsible for promoting a performance-driven culture within the commercial area, guiding all actions and initiatives toward results and value creation, ensuring financial discipline in decision-making.

As a people manager, this professional will engage and motivate the team to capture business opportunities, acting as a multidisciplinary connector and enabling the development of plans that benefit both Viatris and its commercial partners.

Wherever there is a concrete opportunity for a sell-out growth for Viatris, this professional will be responsible for identifying and acting promptly.

Key responsibilities for this role include:

Lead the sell-out strategy by channel and customer

Own the OTC / OTX portfolio (forecasting, P&L management, materials, pricing, distribution, line extensions)

Identify sell-out opportunities across the entire Viatris portfolio, including RX , trough data management and analysis leading commercial intelligence team

Promote a performance-driven commercial culture

Plan, execute, and measure initiatives with financial orientation

Develop e-commerce plans

Establish regional, channel, and customer commercial strategies

Plan and execute trade campaigns aligned with partners

Develop promotional trade materials

Lead the CPFR team to Improve numeric and weighted distribution

Ensure correct shelf presence and visibility at point of sale

Lead Joint Business Plan (JBP) discussions

Manage and develop internal sell-out teams

Monitor trade KPIs (sell-through, presence, coverage, share)

Strengthen collaboration with demand generation teams Viatris’ commercial footprint

Map the patient journey and propose effective solutions

Manage the OTC / OTX budget and optimize ROI

Lead a multifunctional team to ensure prescription fulfilment

Qualifications for this role are:

Education: Bachelor’s degree in Business Administration, Marketing or related fields

Experience:

Minimum of 3 years in industry, retail or distribution (pharma business)

Experience in Commercial and/or Trade areas

Knowledge of Pharma Trade, e-commerce and financial management

Language:

Basic English (mandatory)

Fluent English (desirable)

Skills:

Strategic vision

Result orientation

Strong analytical capability

Innovation mindset

Leadership and influence

Strong communication

Organization and project management

At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others.