Conversion Rate Optimization (CRO) Specialist / Product Manager

Conversion Rate Optimization (CRO) Specialist / Product Manager

HeartStamp Inc. — Remote (US based) | Part-Time / Contract | 20 to 25 hrs/week | $30,000 to $35,000/yr + success-based bonus

About HeartStamp

HeartStamp is an AI-assisted greeting card and invitation platform reinventing how people send heartfelt moments. We make sending something meaningful effortless: beautifully printed, hyper-personalized cards created with generative AI. We are live nationwide and scaling fast.

Our core audience is millennial moms and gen-z gift-givers who care about meaningful, personal moments: birthdays, holidays, astrology, for/from pets, sorry-for-ghosting-you, breakup and divorce cards, Diwali, Eid, Lunar New Year, and every occasion in between. We are a small, fast-moving team where the work you ship is seen by real customers within days, not quarters.

We are looking for someone who lives at the intersection of growth experimentation and product ownership: a person who can read a funnel, form a hypothesis, ship the test, and tell us what it means.

The Role

This is a hybrid Conversion Rate Optimization Specialist and Product Manager role. You will own the experimentation roadmap across our website, mobile experience, and marketing funnels, and you will be measured on one thing above all: moving conversion and retention metrics in the right direction.

You will not just analyze and recommend; you will prioritize, spec, coordinate with design and engineering, run the tests, and close the loop. You are equal parts analyst, product thinker, and operator, with a direct-response, e-commerce sensibility: you care about conversion, revenue, and ROI, and you have optimized funnels where dollars are on the line.

What You Will Do

Own the CRO roadmap. Maintain a prioritized backlog of experiments across acquisition, activation, checkout, and retention. Decide what we test next and why.

Run rigorous experiments. Design, launch, and analyze A/B and multivariate tests. Define hypotheses, success metrics, and minimum detectable effects up front; call results honestly, including the losers.

Map and fix the funnel. Instrument and analyze the full journey (landing, browse, add-to-cart, checkout, post-purchase) to find drop-off points and quantify the upside of fixing them.

Optimize for mobile. Treat mobile as a first-class surface. Diagnose mobile-specific friction (load time, tap targets, form flows, checkout) and drive improvements.

Improve marketing funnels. Partner with marketing on landing pages, paid traffic destinations, lifecycle/email flows, and onboarding to lift conversion from click to customer.

Write the specs. Translate insights into clear product requirements, wireframe-level direction, and tickets engineering and design can act on.

Close the loop on data. Build and maintain dashboards. Make sure tracking is trustworthy and that the team can see what is working.

Drive the cross-functional rhythm. Run the experiment review cadence; keep design, engineering, and marketing aligned on what is shipping and what we learned.

What Success Looks Like

This is a hit-the-ground-running role. We move in weeks, not quarters, and we want wins on the board fast.

First week: Audit the funnels (web and mobile), validate tracking, and identify the three highest-leverage opportunities. Your first live A/B test ships by end of week one, even a scrappy one. We want to see you move.

Week 2: A/B testing cadence and reporting are live, a prioritized experiment backlog is running, and early reads are coming in. The biggest mobile and checkout friction points are documented with quantified upside.

First 30 days: A steady stream of experiments is shipping every week. You have banked at least one statistically meaningful conversion win on a core funnel and killed the losers fast.

First 60 days: Demonstrable, defensible lift on a primary funnel metric (for example, checkout or add-to-cart conversion), a self-sustaining testing engine, and a data-backed roadmap for the next two quarters.

What We Are Looking For

Must-haves:

3+ years in CRO, growth product, growth marketing, or product management with a clear conversion focus, across both e-commerce/DTC and SaaS/app environments.

Direct-response and e-commerce marketing experience. You understand the discipline of selling (offer, hook, urgency, proof, friction) and you have optimized real revenue funnels, not just engagement metrics. You think in terms of conversion, AOV, and ROAS.

SaaS and app funnel optimization experience. You have optimized signup, onboarding, activation, and subscription/upgrade flows, and you understand metrics like activation rate, trial-to-paid conversion, and churn, not just one-time-purchase funnels.

A track record of designing and running experiments that produced measurable conversion or revenue improvements.

Fluency with web and mobile analytics; comfortable defining metrics, reading funnels, and judging statistical significance without hand-waving.

Strong product instincts: you can prioritize ruthlessly and write specs that ship.

Comfort working hands-on in a small team. You do the work, not just direct it.

Clear written communication; you can make a recommendation and defend it with data.

Nice-to-haves:

Experience optimizing mobile-first experiences and native or hybrid mobile apps.

Familiarity with lifecycle/email marketing and paid-acquisition funnels.

Basic comfort with HTML/CSS/JS or SQL, enough to be dangerous and self-sufficient.

Background in gifting, greeting cards, seasonal/occasion-driven commerce, or other businesses with sharp demand cycles.

Tools You Will Likely Work With

Experimentation (Optimizely, VWO, or a built-in test framework, TBD); analytics (GA4, Mixpanel); session/heatmap tools (Hotjar, Clarity); design collaboration (Figma); project tracking (Linear and Asana).

Logistics

Type: Part-time / Contract

Hours: 20 to 25 hrs/week

Location: Remote

Compensation: $30,000 to $35,000/yr + success-based bonus

Reports to: CEO

How to Apply

Apply through Indeed with your resume. Or you can apply at https://heartstamp.com/careers/conversion-rate-optimization-specialist

To stand out, include a short note on a conversion experiment you ran: what you hypothesized, what you tested, and what the data told you, especially if it surprised you. Be prepared to share at least TWO references from supervisors/reported-to management that can attest to your skills and success with their organization.

Pay: $30,000.00 - $35,000.00 per year

Benefits:

Flexible schedule

Experience:

Conversion optimization: 3 years (Preferred)

Language:

English C1 or better (Preferred)

Work Location: Remote