Associate Principal Engineer (Salesforce Marketing Cloud)
Skills
About the role
Company Description
We're Nagarro.
We are a Digital Product Engineering company that is scaling in a big way! We build products, services, and experiences that inspire, excite, and delight. We work at a scale — across all devices and digital mediums, and our people exist everywhere in the world (18000+ experts across 40 countries, to be exact). Our work culture is dynamic and non-hierarchical. We are looking for great new colleagues. That is where you come in!
Job Description
Requirements
Experience : 9+ years
Strong experience in project or program management with significant experience leading Salesforce Marketing Cloud implementations and digital marketing transformation initiatives.
Strong expertise in Salesforce Marketing Cloud including Journey Builder, Email Studio, Automation Studio, Mobile Studio, Audience Builder, Contact Builder, Advertising Studio, and Marketing Cloud Personalization.
Proven experience managing large-scale, enterprise-wide customer engagement and marketing automation programs.
Strong understanding of marketing automation strategies, customer journey orchestration, campaign management, and personalization frameworks.
Hands-on knowledge of AMPscript, SQL, HTML/CSS for email development, API integrations, and marketing automation workflows.
Good understanding of the Salesforce ecosystem including Salesforce CRM, Sales Cloud, Service Cloud, and Data Cloud.
Experience integrating Salesforce Marketing Cloud with enterprise applications, third-party platforms, and cloud technologies.
Strong expertise in Agile, Scrum, and Waterfall project delivery methodologies.
Experience using project management and collaboration tools such as Jira, Confluence, and Microsoft Project.
Demonstrated ability to manage multiple projects, stakeholders, budgets, resources, and delivery timelines simultaneously.
Strong stakeholder management skills with experience engaging senior business leaders, executive sponsors, and global teams.
Excellent communication, presentation, negotiation, and client-facing consulting skills.
Strong analytical, problem-solving, decision-making, and risk management capabilities.
Experience leading and mentoring cross-functional teams in complex enterprise environments.
Bachelor's degree in Computer Science, Information Technology, Marketing, or a related field.
MBA or equivalent postgraduate qualification is preferred.
Salesforce Marketing Cloud certifications and project management certifications are highly desirable.
Responsibilities
Lead end-to-end Salesforce Marketing Cloud (SFMC) implementation, enhancement, and transformation projects across enterprise environments.
Define project scope, timelines, deliverables, resource plans, budgets, and risk mitigation strategies to ensure successful project execution.
Manage multiple concurrent marketing technology and customer engagement initiatives while ensuring adherence to quality, budget, and delivery commitments.
Drive Agile and Scrum ceremonies including sprint planning, daily stand-ups, retrospectives, backlog grooming, and stakeholder reviews.
Oversee the implementation, configuration, and optimization of Salesforce Marketing Cloud modules including Journey Builder, Email Studio, Automation Studio, Mobile Studio, Audience Builder, Contact Builder, Advertising Studio, and Marketing Cloud Personalization.
Collaborate with architects, developers, and integration teams to design and implement integrations with Salesforce CRM, Data Cloud, CDPs, APIs, and third-party platforms.
Ensure adherence to Salesforce Marketing Cloud best practices, data governance standards, security policies, and compliance requirements.
Act as the primary point of contact for business stakeholders, clients, and leadership teams throughout the project lifecycle.
Translate business requirements into functional and technical solutions that align with customer engagement and marketing objectives.
Conduct executive-level status reporting, project governance reviews, steering committee meetings, and stakeholder communications.
Build and maintain strong client relationships while identifying opportunities for account growth and value creation.
Lead and mentor cross-functional teams including Salesforce consultants, developers, business analysts, QA engineers, and marketing specialists.
Coordinate activities across onshore and offshore teams to ensure effective collaboration and project delivery.
Identify project risks, dependencies, and issues proactively and drive mitigation plans to minimize business impact.
Oversee testing, deployment, release management, and change management activities to ensure smooth project rollouts.
Monitor project KPIs, delivery metrics, customer satisfaction, and overall project health to drive continuous improvement.
Qualifications
Bachelor’s or master’s degree in computer science, Information Technology, or a related field.
Additional Information
Questions about this role
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