Digital Marketing Manager
Skills
About the role
Digital Marketing Manager
Performance Marketing | Paid Media | Organic Growth | Multi-Channel Marketing
Position Type: Full-Time, Remote
Working Hours: U.S. Time Zones
About the Role
At Pavago, one of our clients is hiring a Digital Marketing Manager to drive measurable growth across both paid and organic marketing channels.
This is not a coordination-only marketing role. You’ll own the strategy, execution, optimization, and performance of campaigns that directly impact lead generation, customer acquisition, and revenue growth.
You’ll be responsible for:
Paid acquisition
Organic growth
Campaign execution
Funnel optimization
Audience growth
Lead generation
Revenue performance
You’ll manage and optimize campaigns across platforms including:
Google Ads
Meta (Facebook & Instagram)
X (Twitter)
TikTok
YouTube
Emerging digital marketing channels
If you enjoy building scalable growth systems, continuously testing new ideas, and making decisions based on performance data, this role is built for you.
What You’ll OwnPaid Media Strategy & Campaign Execution
Build and manage campaigns across:
Google Ads (Search, Display, Performance Max, YouTube)
Meta Ads (Facebook & Instagram)
LinkedIn Ads
X (Twitter) Ads
Reddit Ads
TikTok Ads
Develop full-funnel B2B lead generation strategies.
Launch campaigns end-to-end, including:
Audience targeting
Campaign structure
Conversion tracking
Creative direction
Optimization workflows
Write and test high-converting ad copy.
Continuously test:
Messaging
Audiences
Hooks
Creative formats
Landing pages
Organic & Social Media Growth
Drive organic growth across:
X (Twitter)
TikTok
Other relevant social platforms
Develop content strategies aligned with paid marketing initiatives.
Test messaging organically before scaling through paid campaigns.
Increase:
Audience engagement
Brand awareness
Organic reach
Inbound demand
Identify platform trends and growth opportunities.
Campaign Optimization & Scaling
Monitor campaign performance daily and optimize proactively.
Improve:
Cost Per Lead (CPL)
Cost Per Acquisition (CPA)
Click-Through Rate (CTR)
Return on Ad Spend (ROAS)
Conversion Rate (CVR)
Conduct structured A/B testing across:
Creatives
Audiences
Headlines
Bidding strategies
Landing pages
Identify scalable opportunities while maintaining profitability.
Stay current with:
Platform updates
Privacy changes
Attribution changes
Algorithm updates
Analytics, Tracking & Attribution
Track performance across:
Paid campaigns
Organic channels
Landing pages
Marketing funnels
Own:
Pixel implementation
Event tracking
UTM strategy
Attribution workflows
Utilize:
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Platform analytics dashboards
Build reports focused on:
Insights
Trends
Recommendations
Revenue impact
Translate marketing data into actionable growth initiatives.
Cross-Functional Collaboration
Align marketing initiatives with sales and revenue goals.
Collaborate with:
Design Teams
Content Teams
Sales Teams
Leadership
Provide feedback on:
Creative assets
Messaging
Funnel performance
Landing pages
Support broader:
Growth Marketing
Demand Generation
Lifecycle Marketing initiatives
RequirementsMust-Have QualificationsExperience
3+ years of hands-on digital marketing experience.
Proven experience managing:
Google Ads
Meta Ads
LinkedIn Ads
Demonstrated success generating qualified B2B leads and measurable pipeline growth.
Experience managing campaigns across multiple acquisition channels.
Core Skills
Strong understanding of:
PPC Strategy
Audience Segmentation
Retargeting
Funnel Optimization
Attribution Models
Hands-on experience with:
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Conversion Tracking
Ability to independently:
Launch campaigns
Optimize performance
Analyze results
Scale successful initiatives
Strong copywriting and conversion-focused messaging skills.
Nice-to-Have
Experience with:
HubSpot
Salesforce
Marketo
Organic social media growth experience.
Experience managing:
Multiple client accounts
Large advertising budgets
Familiarity with:
Canva
Adobe Creative Suite
Google Ads and/or Meta certifications.
What Makes You a Strong Fit
Performance-driven and analytical.
Comfortable owning campaigns from strategy through execution.
Strong understanding of:
Paid acquisition
Organic growth
Funnel optimization
Customer psychology
Balances creativity with data-driven decision-making.
Clearly communicates marketing insights and recommendations.
Continuously tests, learns, and improves campaign performance.
What a Typical Day Looks Like
Review paid and organic performance dashboards.
Optimize bids, budgets, audiences, and creatives.
Launch new campaigns, experiments, and content initiatives.
Analyze funnel performance and identify conversion bottlenecks.
Collaborate with design and content teams on creative assets.
Audit tracking and attribution accuracy.
Build reports with actionable growth recommendations.
In short: You drive sustainable business growth through continuous testing, optimization, and execution across paid and organic marketing channels.
Key Metrics for Success (KPIs)
Cost Per Lead (CPL)
Cost Per Acquisition (CPA)
Return on Ad Spend (ROAS)
Conversion Rate (CVR)
Organic engagement and inbound lead generation
Pipeline growth and revenue contribution
Budget efficiency and campaign scalability
Why Join Us?
Own paid and organic growth strategy across multiple channels.
Directly influence lead generation, customer acquisition, and revenue growth.
Work in a fast-paced, performance-focused marketing environment.
Collaborate with experienced marketing, sales, and leadership teams.
Fully remote opportunity with long-term career growth.
Opportunity to advance into:
Growth Marketing Lead
Head of Marketing
Demand Generation Manager
VP of Growth
Interview Process
Initial Phone Screen
Spark Hire Intro Video (3–5 minutes)
Technical Assessment (Campaign Strategy & Optimization Scenario)
Client Interview
Offer & Background Verification
What Happens After You Apply
Right after you apply, you’ll receive an email invitation from Spark Hire to record your Intro Video. This short, self-recorded video is the next step that completes your application and can be recorded whenever it’s convenient for you.
Instead of repeating yourself across multiple screening calls, you’ll introduce yourself once, and your video will be shared with the hiring team. This helps the hiring team evaluate your communication style early, making future interviews more meaningful while reducing unnecessary interview rounds.
Don’t overthink it - you can record your video as many times as you’d like before submitting it. Only your final submission will be reviewed.
Please keep an eye on both your inbox and spam folder for your Spark Hire invitation after submitting your application.
If you’re an experienced Digital Marketing Manager who enjoys building high-performing paid and organic growth strategies, thrives on optimizing campaigns through data, and wants to make a measurable impact on business growth, we’d love to hear from you. Apply today and help drive scalable marketing performance across multiple digital channels.
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