SEO Specialist
About the role
Job Title: SEO Specialist – Organic Growth & Analytics
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
Preferred Locations: Mexico, Colombia, Brazil, Honduras, Costa Rica
About the Role
Our client is seeking a highly analytical and execution-focused SEO Specialist to own and scale organic search growth across digital properties.
This role is responsible for driving measurable increases in organic traffic, keyword visibility, technical SEO health, and lead generation performance. You will oversee the full SEO lifecycle — from technical audits and keyword research to content optimization, reporting, and search performance strategy.
The ideal candidate combines strong technical SEO knowledge with a data-driven growth mindset and hands-on experience improving rankings in competitive search environments.
ResponsibilitiesSEO Strategy & Organic Growth
Develop and execute comprehensive SEO strategies focused on increasing organic traffic, rankings, and conversions
Conduct keyword research using tools such as SEMrush, Ahrefs, or Google Keyword Planner to identify high-impact opportunities
Build content optimization plans aligned with search intent, buyer journeys, and business goals
Continuously monitor SEO trends, Google algorithm updates, and competitive landscapes
Technical SEO & Site Optimization
Perform technical SEO audits using Screaming Frog, Sitebulb, SEMrush, or similar tools
Identify and resolve issues related to indexing, crawlability, duplicate content, broken links, redirects, and site architecture
Improve Core Web Vitals, mobile usability, page speed, and overall site performance
Implement structured data, schema markup, internal linking strategies, and SEO best practices across websites
Content Optimization & On-Page SEO
Optimize metadata, headings, URLs, image alt text, and on-page structure for search visibility
Collaborate with content writers and marketing teams to create SEO-optimized content strategies
Support blog, landing page, and product page optimization initiatives
Ensure content aligns with keyword strategy, user intent, and conversion objectives
Off-Page SEO & Link Building
Develop ethical backlink acquisition and outreach strategies
Support guest posting, PR outreach, partnerships, and authority-building initiatives
Monitor backlink profiles and identify opportunities to improve domain authority and trust signals
Analytics, Reporting & Performance Monitoring
Track keyword rankings, traffic growth, conversions, and engagement metrics using Google Analytics, Google Search Console, Looker Studio, or similar platforms
Build weekly and monthly SEO performance reports with actionable insights and recommendations
Analyze user behavior, landing page performance, and conversion trends to improve SEO outcomes
Monitor and report on ROI across SEO campaigns and optimization efforts
Cross-Functional Collaboration
Partner with developers, designers, and marketing teams to implement SEO improvements
Provide SEO guidance during website redesigns, migrations, and product launches
Ensure SEO best practices are incorporated into broader marketing and content workflows
What Makes You a Perfect Fit
Strong analytical mindset with a passion for organic growth and search visibility
Highly detail-oriented and comfortable working with technical SEO concepts
Able to translate SEO data into actionable business recommendations
Execution-focused with strong ownership and follow-through
Comfortable collaborating across content, development, and marketing teams
Required Experience & Skills
2+ years of hands-on SEO experience with measurable traffic growth results
Strong proficiency with SEO tools such as Ahrefs, SEMrush, Screaming Frog, Google Analytics, and Google Search Console
Deep understanding of on-page, off-page, and technical SEO best practices
Experience with CMS platforms such as WordPress, Shopify, or Webflow
Basic understanding of HTML, CSS, and website structures
Experience tracking SEO performance metrics and conversion analytics
Strong written English communication skills
Preferred Experience & Skills
Experience with international SEO and multilingual websites
Familiarity with Google Tag Manager, Looker Studio, and conversion tracking setup
Background in SaaS, e-commerce, or high-growth content environments
Experience improving rankings for competitive keywords with measurable business outcomes
Understanding of CRO (Conversion Rate Optimization) principles and SEO-driven lead generation
What Does a Typical Day Look Like?
An SEO Specialist’s day revolves around improving search visibility, optimizing website performance, and driving measurable organic growth. You will:
Conduct keyword research and analyze ranking opportunities
Audit websites for technical SEO improvements and optimization gaps
Optimize pages, metadata, content structure, and internal linking strategies
Collaborate with writers and developers on SEO implementation
Monitor rankings, traffic performance, and Core Web Vitals
Build reports and present actionable SEO recommendations to stakeholders
Research competitors and identify new growth opportunities
In essence: you ensure the company’s digital presence is optimized for visibility, performance, traffic growth, and long-term search authority.
Key Metrics for Success (KPIs)
Month-over-month organic traffic growth
Improved keyword rankings and page-one visibility
Increased organic lead generation and conversion rates
Reduced technical SEO issues and improved Core Web Vitals
Growth in domain authority and backlink quality
Positive ROI from SEO campaigns and optimization initiatives
Why You’ll Love This Role
Full ownership of SEO strategy and execution with direct impact on growth
Opportunity to work with modern SEO tools and advanced optimization strategies
Collaborative, fast-paced environment focused on measurable results
Remote flexibility with U.S. business hour alignment
Clear KPIs and opportunity to scale SEO operations significantly
Interview Process
Initial Phone Screen
Video Interview with Pavago Recruiter
SEO / Analytics Assessment
Client Interview
Offer & Onboarding
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Questions about this role
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