Ads Manager
At a glance
Highlights
- In-person role in White Plains, NY
- Lead performance marketing across multiple ad platforms
- Opportunity to shape digital advertising strategy
Why this role might suit you
A candidate with strong performance‑marketing experience can drive ROI‑focused campaigns, manage media buying, and collaborate cross‑functionally to elevate brand presence in a fast‑paced digital environment.
Skills
About the role
Job Summary We are seeking a dynamic and results-driven Ads Manager to lead our digital advertising initiatives across multiple platforms. In this role, you will develop, execute, and optimize performance marketing campaigns that drive measurable growth and engagement. Your expertise in media buying, SEM, and social media management will be essential to maximize ROI and elevate our brand presence. This paid position offers an exciting opportunity to shape innovative marketing strategies in a fast-paced environment dedicated to digital excellence.
Responsibilities
Plan, implement, and manage performance marketing campaigns across platforms such as Google Ads, Twitter Ads, Facebook Advertising, Bing Ads, and other digital channels.
Conduct comprehensive keyword research to identify high-impact search terms that enhance campaign effectiveness.
Optimize campaigns through continuous testing, data analysis, and conversion rate improvements using tools like Google Analytics and Google Tag Manager.
Manage media planning and media buying activities to ensure optimal allocation of advertising budgets for maximum reach and engagement.
Monitor campaign performance metrics regularly, adjusting strategies to improve click-through rates (CTR), conversion rates, and overall ROI.
Collaborate with cross-functional teams including content creators and web developers to align advertising efforts with broader marketing initiatives such as SEO and e-commerce strategies.
Stay current with industry trends in SEM, SEO tools, affiliate marketing, and digital marketing innovations to keep campaigns competitive.
Skills
Proven experience in PPC campaign management with platforms like Google AdWords (Google Ads), Bing Ads, and DoubleClick.
Strong understanding of social media management tools for platforms including Facebook Advertising and Twitter Ads.
Expertise in web analytics tools such as Google Analytics for tracking campaign performance and user behavior insights.
Knowledge of SEO techniques, SEO tools, keyword research methods, and conversion optimization strategies.
Ability to develop effective media buying plans within allocated budgets while ensuring targeted audience reach.
Familiarity with marketing automation tools such as Google Tag Manager for tracking conversions and optimizing campaigns.
Excellent analytical skills combined with a strategic mindset for media planning and performance marketing. Join us as an Ads Manager to craft compelling digital campaigns that captivate audiences while driving measurable results!
Pay: From $61,457.52 per year
Work Location: In person
Compensation
This Marketing role pays $61k/yr. Within typical range for marketing roles in United States.
Questions about this role
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