Marketing Manager - Events & Content (Iberia)

About GoodHabitz

We’re on a mission to make learning fun, accessible, and part of everyday life. At GoodHabitz, we believe in making learning a habit, so growing your skills feels natural. Our engaging online courses help people and organisations unlock their potential, combining educational expertise with top-quality media to make personal development enjoyable and effective.

Whether you’re building new features, supporting our clients, or creating inspiring content, everything you do helps people learn and grow. Continuous learning isn’t just something we offer – it’s how we work, explore, and stay curious together. With colleagues from across the globe, we bring together different cultures, perspectives, and ideas – and that’s exactly what makes us stronger. We believe in an open environment where everyone belongs, where fun is part of every day, and positivity drives everything we do.

This role is designed to support the Demand Generation Manager in executing regional marketing strategies across Spain and Portugal, with a primary focus on event management and supporting content creation and localization. The ideal candidate will be a hands-on event marketing professional who can manage the full event lifecycle while providing tactical content support to ensure our brand resonates with the Iberian market.

Responsibilities:

Event Management (80%)

Take full ownership of organizing regional events across Spain and Portugal, including trade shows, conferences, webinars, customer events, and partner events

Develop and own a comprehensive event calendar across quarters that communicates timelines, milestones, resource requirements, and budget allocations

Oversee all aspects of event planning and execution, from venue selection and vendor management to on-site coordination and post-event follow-up

Manage event budgets, negotiate with vendors, and ensure cost-effective execution while maintaining quality standards

Create comprehensive event strategies that align with business objectives and drive qualified pipeline across both Spanish and Portuguese markets

Coordinate logistics for regional events including travel, accommodations, catering, technology setup, and promotional materials

Collaborate closely with Sales and Customer Success teams to ensure events support lead generation and customer engagement goals

Manage relationships with local event agencies, venues, and suppliers across Iberia

Develop event measurement frameworks and post-event reporting to demonstrate ROI and optimize future events

Handle event registration systems, attendee communications, and lead capture processes

Organize the annual flagship Iberian customer event, managing all aspects from concept to execution

Content & Localization Support (20%)

Support the regional content calendar by creating event-related content including invitations, landing pages, social media promotions, and follow-up communications

Assist with LinkedIn posting and social media content for event promotion and brand awareness across Spanish and Portuguese markets

Localize event materials, ensuring cultural relevance for both Spanish and Portuguese audiences

Create post-event content including recap videos, case studies, and success stories

Collaborate on adapting global marketing campaigns for Iberian market needs

Support translation and localization workflows for key marketing materials

Assist with basic website content updates related to events and regional messaging

Create promotional events communications to get more leads to the events.

Create and localise follow up content for events (emails).

Open briefs with CRM team related to events campaigns on salesforce.

Project Examples:

Planning and executing annual Iberian customer conference for 200+ attendees

Managing participation in major trade shows in Madrid, Barcelona, and Lisbon

Organizing quarterly webinar series with local sales teams for both markets

Creating multi-language event landing pages and promotional campaigns

Coordinating customer advisory board meetings across Iberia

Managing partner events and co-marketing activations

Developing region-specific event messaging that resonates with local business culture

Requirements

Experience & Education

3-5+ years of experience in event marketing or event management, preferably in B2B environment

Bachelor's degree in Marketing, Communications, Event Management, or related field

Proven track record of managing events from conception to execution, including budget management

Experience working across multiple markets or countries is highly preferred

Language Requirements

Native Spanish speaker with excellent written and verbal communication skills

Fluent Portuguese (written and spoken) to effectively serve the Portuguese market

Fluent English (written and spoken) to collaborate with global teams and adapt content

Proven experience working in bilingual/trilingual environments

Cultural understanding of both Spanish and Portuguese business practices and market nuances

Technical Skills

Experience with webinar platforms (Splash, ON24, Teams, WebEx)

Familiarity with CRM systems (salesforce is a plus) for lead capture and follow-up processes

Basic content management systems knowledge (Webflow, Pardot)

Social media management tools for event promotion

Project management tools (Monday.com)

Experience with event analytics and reporting tools

Core Competencies

Strong organizational and project management skills with ability to manage multiple events simultaneously

Excellent vendor and supplier management capabilities

Budget management experience and cost optimization skills

Self-starter who can work independently and take ownership of projects

Detail-oriented with strong problem-solving abilities under pressure

Ability to work collaboratively across teams, time zones, and cultures

Comfortable with travel across Spain and Portugal (approximately 20-30% travel expected)

Customer-focused mindset with ability to create engaging experiences

Data-driven approach to measuring event success and ROI

Nice to Have

Event planning certification or relevant professional qualifications

Experience in SaaS or technology sector

Knowledge of the Spanish and Portuguese B2B marketing landscape

Experience with video production for event content

Understanding of GDPR compliance for event data collection

Previous experience managing annual conferences or large-scale events

Travel Requirements:

Approximately 20-30% travel across Spain and Portugal for event execution, vendor meetings, and market presence.

Key Success Metrics:

Event attendance and engagement rates

Lead quality and quantity generated from events

Event ROI and budget efficiency

Customer satisfaction scores from events

Pipeline generation attributed to events

Benefits

What We Offer

Become part of the leader online training company in the Spanish market, the benchmark in our sector, and help organisations thrive while you grow professionally at a trailblazing company with unstoppable momentum on an exciting growth journey even as others in the industry face challenges.

Competitive salary and role-specific performance bonus because we value your contributions and reward your hard work.

️ Paid time off – 25 days holiday.

Travel budget.

Flexible work & tools – work in a supportive environment with the comforts you need, plus a laptop.

Growth & development – unlimited access to GoodHabitz resources and MyAcademy to fuel your personal and professional growth.

Mental coaching – support from our partner, OpenUp to keep your mind in top shape.

Diverse & inclusive teams – work with colleagues from across Europe, bringing different cultures, perspectives, and ideas together.

Themed events & team-building – from creativity workshops to vitality socials, our events are full of energy and fun surprises.

Annual Do-Good Day – a fully paid day to do volunteer work, alone or with your team, supporting a cause you care about.

️ Pension & insurance – disability and pension coverage for your long-term security.

Applying is easy:

✔️ Submit your application.

✔️ We’ll get back to you within 3 working days.

If you're interested and want to learn more, feel free to contact our recruiters, via email at recruitment@goodhabitz.com