Senior Portfolio Marketing Manager
About the role
We’re looking for a driven Senior Marketing Manager to join the Wolters Kluwer Team. In this role, you will lead strategic marketing initiatives that drive brand awareness, customer engagement, and revenue growth across our Tax and Legal Research & Learning Technology portfolio. You’ll work closely with sales, product, and regional leadership teams to develop and execute integrated marketing campaigns that generate qualified pipeline opportunities and strengthen relationships with key clients and stakeholders.
The role involves overseeing multi-channel marketing programs, analysing market trends and customer insights, managing inbound and outbound campaign strategies, and communicating our value proposition to senior decision-makers across enterprise and professional services markets. You will play a key role in identifying new growth opportunities, optimising campaign performance, and ensuring marketing initiatives directly contribute to business development outcomes and long-term customer success.
Key Responsibilities
Marketing Strategy & Planning
Develop and execute the ANZ portfolio marketing strategy aligned to regional and global objectives
Own the annual marketing plan, including prioritisation, budget and alignment to commercial goals
Partner with commercial leadership to identify opportunities, customer needs and growth priorities
Lead integrated go‑to‑market strategies across launches, campaigns and lifecycle activity
Demand Generation & Campaigns
Own demand generation strategy and pipeline outcomes for the portfolio
Lead and deliver integrated, multi‑channel campaigns, working with digital and performance support
Define target segments, messaging and campaign priorities aligned to commercial objectives
Partner with Sales to align on pipeline priorities and conversion outcomes
Work with digital and performance capabilities to monitor results, interpret insights and refine approach
Drive ongoing campaign optimisation, improving funnel performance, conversion and pipeline outcomes
Product Marketing, Messaging & Market Engagement
Own local messaging and value propositions, translating global positioning into relevant, customer‑focused messaging for the ANZ market
Drive product marketing activity to ensure offerings are clearly understood and relevant to target customers
Develop thought leadership themes aligned to customer needs and market trends
Guide creation of high‑value content and campaigns that build credibility and engagement
Leverage customer, market and performance insights to inform messaging, targeting and go‑to‑market effectiveness
Stakeholder Management & Leadership
Collaborate with APAC and global teams to align with global frameworks and standards
Partner closely with Sales, Product and Customer teams to drive outcomes
Influence stakeholders through clear, commercially grounded recommendations
Key Requirements
8+ years’ experience in B2B marketing across complex portfolios (e.g. SaaS, professional services, education)
Proven ability to deliver marketing strategies that drive pipeline and revenue outcomes
Strong experience across strategy and hands‑on campaign execution
Experience translating positioning into effective, market‑relevant messaging
Ability to interpret performance data and apply insights to improve results
Strong commercial acumen and understanding of marketing’s impact on revenue
Experience working within regional/global matrix environments
Strong stakeholder management, communication and influencing skills
Our Values
Wolters Kluwer continuously strives for an inclusive company culture in which we attract, develop, and retain high-performing, productive, engaged, and diverse talent to deliver on our strategy. As a global company, having a diverse workforce from different backgrounds, nationalities, races, genders, gender identities, ages, sexual orientations, physical disabilities, religions, expertise, and talents is of the utmost importance.
We pride ourselves on our culture, which promotes inclusion, accessibility and flexible working arrangements.
Culture and Benefits
We care for our people and a part of that we offer:
Flexible Working Arrangement – Work from Anywhere and Hybrid Working (promoting work life balance)
Learning and Development opportunities
Access to health and wellness programs
Parental leave benefits that exceed legislative requirements
The opportunity to work within a global organization with experienced leaders
You can learn more about what we do by visiting our:
Website : Wolters Kluwer Australia | Wolters Kluwer
Meet the People: How the People of Wolters Kluwer Strive to Be The Difference | Wolters Kluwer
Our Interview Practices
To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.
Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.
Our Interview Practices
To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.
Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.
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