Admission Counselor

About Salem Academy and College

Salem Academy and College is the oldest continuously operating educational institution for girls and women in the country. Since 1772, the institution has engaged in transformational change to innovate women’s education. Founded with the mission of making education accessible to all, Salem has a rich 254-year-old history and a long-standing track record of educating students who are prepared to make a bold impact locally, nationally and globally through liberal arts education. Our graduates are committed to making the world a better, healthier and more equitable place. Salem College is the nation’s only liberal arts college exclusively dedicated to developing the next generation of health leaders.

Position Summary

The Admissions Counselor serves as a key member of the enrollment team and is responsible for promoting the College to prospective students, families, schools, and community organizations. This position supports institutional enrollment goals by generating inquiries, cultivating prospective student relationships, and converting applications into enrolled students through strategic outreach, communication, and personalized engagement. The Admissions Counselor manages an assigned recruitment territory by conducting school visits, attending college fairs and recruitment events, maintaining communication with prospective students and counselors, and providing information about Salem’s academic programs, campus culture, mission, and student experience. Evening and overnight travel are required as part of the position responsibilities.

Essential Duties and Responsibilities:

Schedule and attend visits to high schools, community colleges, participate in college fairs, and other recruitment events, including virtual events, to communicate the opportunities available at Salem College to external populations, i.e., prospective students, parents, alumni, community college transfer students and adult learners.

Host and assist with planning on-campus and virtual events to include campus visits, open houses, information days, scholarship receptions and other on-campus events to help visitors get to know the campus and learn about the opportunities and advantages Salem College has to offer.

Communicate with prospective students, school administrators, guidance and/or college counselors and other vital decision makers in the college planning process in person, via phone calls, written and electronic communication, or through current technology to develop and nurture relationships to encourage enrollment and attendance at Salem.

Interpret and analyze data from completed recruitment activities to determine those that have been the most successful in improving overall yield, and establish goals for the approaching recruitment year. Develop and implement a territory recruitment plan to maximize recruitment efforts for an assigned territory and enhance support of overall admission goals.

Document all student interactions and information that will be beneficial in the recruitment and reporting process. Compile and assess data, develop and prepare reports of recruitment activities, successes and challenges to Admissions and Enrollment Management administrators.

Review admissions applications and scholarship recommendations in accordance with office policies.

Build relationships with faculty and Academy and College staff.

Perform additional job-related duties as assigned or as appropriate.

Required Qualifications:

Bachelor’s degree.

Strong computer skills to include proficiency in the following: Google suite, Microsoft Word, PowerPoint and Excel, and the ability to conduct Internet research.

Knowledge of the college experience, program majors, and the pre-admission and admission processes.

Develops questions and listens to responses in order to determine what the prospective student needs and where they are in the admissions and registration process.

Ability to organize and work on a number of assignments concurrently.

Ability to make sound, independent judgments.

Knowledge of college-wide referral resources for students including those who have learning or physical/mental special needs.

Flexible and creative in meeting the individual needs of the diverse prospective and new student population.

Ability to prepare and analyze statistical information for tracking and reporting

Strong organizational and planning skills with ability to prioritize and meet deadlines along with attention to detail

Must possess the skills to collaborate, communicate and cooperatively work with faculty, staff and administration

Possess excellent written and interpersonal skills. Must have experience presenting to small and large groups

Committed to the values and environment of an educational institution and its mission and goals

Ability to deal effectively with confidential information

Ability to work extended hours (nights and weekends), as needed

Ability to travel extensively; must have a valid driver’s license and satisfactory driving records

Essential Physical Functions:

While performing the responsibilities of the Admissions Counselor, the employee is required to sit for varying lengths of time; bend, reach, lift, push, and pull up to 40 pounds; occasionally stand, walk, and kneel and regularly ascend/descend stairs; use hands and fingers to handle or feel and manipulate keys on a keyboard; perform extended periods of work at a computer workstation, viewing computer monitor; perceive sounds at normal speaking levels with or without correction and receive detailed information through oral communication; express and exchange ideas by means of spoken word; and work in an office setting.

For questions, please contact Matt Munsey, Vice President of Enrollment Management at matthew.munsey@salem.edu