Promotions Manager

Company Description

Bapcor Ltd is the leading automotive aftermarket provider of accessories, equipment and service. We host one of the widest ranges of car parts in the world, with brands including Burson, Autobarn, Midas, Truckline, Premier Auto Trade and Baxters.

We’re more than just automotive — we’re a dynamic, purpose-led organisation powered by people. Our Melbourne-based corporate team plays a critical role in shaping the strategy and success of the Bapcor Group.

In joining our team, you’ll be welcomed into a supportive business that spans more than 1,000 locations with over 5,000 team members across Australia, New Zealand and Thailand. We are passionate about our team, with safety and inclusivity at the forefront of everything we do. We’re also passionate about our customers, products, and living our values of:

Doing the right thing

Being in it together

Giving a damn

Getting it done

Job Description

We are embarking on a significant transformation across our Merchandise team and are expanding our team as we invest for growth.

As part of this, we are recruiting for multiple Category Manager roles, offering the opportunity to shape and lead key product portfolios within a fast-evolving environment. Some roles will carry enterprise-wide accountability for Bapcor category leadership, setting direction and driving performance across the Group.

This is a unique opportunity to join Bapcor at a pivotal time — to help build a high-performing team, influence how we operate, and deliver meaningful commercial outcomes.

About the job

As Promotions Manager, you will lead the design and execution of a market-leading promotional program across our Trade business. You will be accountable for developing the promotional strategy, governance frameworks and annual calendar, ensuring all activity is commercially effective, disciplined and delivers measurable outcomes.

Working cross-functionally with Merchandise, Marketing, Supply Chain and Sales, you will drive end-to-end campaign performance — from planning and execution through to post-campaign analysis — ensuring promotional investment translates into sales growth, margin improvement and strong ROI.

What you’ll do

Define and embed the promotional strategy framework, including mechanics, discounting and governance standards

Own the promotional calendar, ensuring alignment to category objectives and commercial targets

Lead end-to-end planning and execution of promotional campaigns and catalogues

Partner with Category, Marketing and Demand Planning teams to deliver coordinated, high-impact activity

Develop multi-channel campaigns to drive sales and engage the store network

Ensure accuracy, quality and timeliness of promotional materials and campaign delivery

Analyse promotional performance, measuring ROI, sales uplift and margin outcomes

Provide insights and recommendations to continuously improve promotional effectiveness

Manage supplier funding, invoicing and relationships to support strong campaign outcomes

Act as the key communication point to the network on all promotional activity

Qualifications

Proven experience in promotions, trade planning or category analytics

Strong commercial acumen with advanced analytical capability (e.g. sales uplift, ROI, margin impact)

Experience designing promotional frameworks, governance and campaign structures

Ability to lead and influence across cross-functional teams (Merchandise, Marketing, Supply Chain, Operations)

Strong stakeholder management and project delivery capability in fast-paced environments

Confidence working with data to generate insights and inform decision-making

Experience in trade, retail or multi-brand environments (automotive highly regarded)

Additional Information

Why join Bapcor?

At Bapcor, we focus on what matters most for our customers, team members and the communities we serve. We go the extra mile to get the job done and always live our values.

In joining our team, you can access:

Diverse career opportunities within the Bapcor Group

Discounts across Bapcor products and services, including our Retail and Trade brands

Industry leading policies to support your work/ life balance (gender neutral parental leave, purchase leave, volunteer leave etc…)

Paid birthday leave

Wellbeing support

Novated leasing and more

We pride ourselves on our inclusive work environment, and encourage applications from people of all ages, cultures, gender identity, abilities and backgrounds, providing a recruitment experience that’s fair, free from bias and accessible. If you need to inquire about reasonable accommodation for the application process, please email careers@bapcor.com.au

While we understand that recruitment agencies would love to offer their support, we kindly request all agencies to refrain from contacting us regarding this job posting. All applications should be submitted directly by candidates.