Marketing Personalisation Analyst

Join us and experience Bunnings from the other side of the counter!

What’s in it for you when you’re part of our team:

Team discount at Bunnings and other Wesfarmers brands including Kmart, Target and Officeworks to name a few

Free standard OnePass membership

Access to over 100+ exclusive team member benefits across health, shopping, travel and stay, wealth, work and leave

12 weeks paid parental leave, regardless of gender

Fun stuff like annual festive gifts, discounted food and drinks at our Bunnings Cafe, and travelling store team member opportunities

We’re genuinely invested in your career and no matter where you start with us, that pathway is yours to build

About the role

This role sits at the heart of how Bunnings delivers more relevant, personalised experiences to customers across digital channels.

As a Marketing Personalisation Analyst, you’ll help turn data and campaign intent into audiences that can be reused, scaled and activated across email, onsite and paid media.

You’ll work closely with marketing, analytics and technology teams, building capability in personalisation and marketing technology while making a genuine impact on the customer experience.

What’s involved

Translating campaign intent into clear, reusable audience definitions.

Enabling audience activation across email, onsite personalisation, app and paid media.

Taking hands‑on ownership of Marketing Cloud Personalisation, including audience deployment and logic.

Mapping audiences to key digital touchpoints such as homepage modules and category pages.

Monitoring performance, producing clear reporting and using insights to optimise activity.

Partnering with digital, performance and analytics teams to ensure effective, responsible and brand‑safe data use.

About you

You’re curious about how data and technology can improve customer experiences and enjoy working across teams to make that happen.

You’re organised, comfortable managing competing priorities and able to explain insights in a practical, down‑to‑earth way.

You’ll be joining a collaborative marketing team that values teamwork, learning and finding better ways of doing things.

What you’ll need

Experience in a marketing, analytics or media role (agency or in‑house)

Understanding of customer journey marketing, CRM and personalisation

Confidence working with data, reporting and insights

Exposure to paid, owned or programmatic media, or a strong interest in developing this capability

Strong time management and attention to detail

A tertiary qualification in Marketing or a related field (preferred)

You’ll be part of a workplace where you’ll feel like you belong.

We love the diversity across our teams, brought together in an inclusive culture guided by our values. We welcome applications from individuals of all ages, cultural backgrounds, abilities, sexual orientations, and gender identities. We strongly encourage Aboriginal and Torres Strait Islander peoples to apply and join us in shaping a workplace that celebrates First Nations voices, perspectives, and contributions. Please note, you must be age 15 or over to apply for a role at Bunnings.

We’re all about fairness at Bunnings, and our team’s here to support you every step of the way. If you need any adjustments, just let us know - we’re here to help. If you’ve got the experience, skills, and drive to grow - but don’t quite nail every part of the job description - we still want to hear from you. For support, contact us at jobs@bunnings.com.au .

Bunnings reserves the right to close job advertisements at any time, so we encourage you to apply early. We do not accept unsolicited resumes from recruitment agencies, as we have a dedicated internal Talent Acquisition team managing all hiring processes.