Paid Ads Specialist
Skills
About the role
Job Title: Paid Ads Specialist
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
We are seeking a highly skilled Paid Ads Specialist to lead, execute, and optimize performance-driven digital advertising campaigns across Google, Meta, LinkedIn, YouTube, and other paid acquisition channels.
This role combines strategic planning with hands-on campaign management and optimization. You will be responsible for the full paid media lifecycle — from audience targeting and campaign setup to creative testing, conversion tracking, optimization, and reporting — ensuring every advertising dollar contributes to measurable business growth and ROI.
The ideal candidate is analytical, data-driven, highly organized, and passionate about scaling campaigns through continuous testing and optimization.
ResponsibilitiesPaid Media Strategy & Planning
Develop and execute comprehensive paid advertising strategies aligned with business growth goals
Manage and scale campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, and other relevant platforms
Research audience segments, keywords, competitors, and targeting opportunities
Forecast budgets, performance expectations, and acquisition goals alongside marketing leadership
Align paid media initiatives with broader marketing, sales, and brand strategies
Campaign Execution & Optimization
Build, launch, and manage campaigns across search, display, retargeting, video, lead generation, and conversion-focused objectives
Create, test, and optimize ad copy, creatives, CTAs, and landing page strategies
Continuously optimize bids, targeting, placements, budgets, and campaign structures to improve performance
Monitor and improve key metrics including CTR, CPC, CPA, CPL, conversion rates, and ROAS
Implement A/B testing and conversion rate optimization strategies to maximize campaign efficiency
Utilize automation tools and advanced campaign features such as Dynamic Search Ads, Performance Max, and automated bidding strategies
Analytics, Tracking & Reporting
Set up and manage conversion tracking through Google Analytics, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, and other tracking systems
Analyze campaign performance data to identify trends, opportunities, and areas for optimization
Build weekly and monthly performance reports with actionable insights and strategic recommendations
Monitor attribution models and customer acquisition performance across channels
Use data-driven insights to refine audience targeting, creative direction, and channel allocation
Collaboration & Cross-Functional Coordination
Collaborate closely with content, design, analytics, and marketing teams to ensure cohesive campaigns
Work with landing page and web teams to improve conversion performance and user experience
Maintain communication with platform representatives and stay current on advertising platform updates and best practices
Contribute ideas for scaling paid acquisition and improving overall marketing efficiency
What Makes You a Perfect Fit
Performance-focused marketer who thrives on measurable business results
Strong balance between creativity and analytical decision-making
Passionate about testing, optimization, and campaign experimentation
Highly organized with the ability to manage multiple campaigns simultaneously
Strong communicator who can clearly explain campaign performance and recommendations
Proactive learner who stays ahead of advertising trends, algorithms, and platform changes
Required Experience & Skills
Proven experience managing paid advertising campaigns across Google Ads and Meta Ads platforms
Strong understanding of PPC strategy, attribution models, and conversion tracking
Hands-on experience with Google Analytics, Google Tag Manager, and reporting dashboards
Ability to analyze performance data and make optimization decisions based on metrics
Excellent communication, organization, and project management skills
Experience managing campaign budgets and optimizing ad spend efficiency
Preferred Experience & Skills
Experience with LinkedIn Ads, TikTok Ads, YouTube Ads, or additional paid acquisition channels
Familiarity with automation tools, scripts, dynamic targeting, and smart bidding strategies
Understanding of landing page optimization and funnel conversion strategy
Experience managing multi-channel paid acquisition campaigns at scale
Knowledge of remarketing, audience segmentation, and multi-touch attribution models
What Does a Typical Day Look Like?
A Paid Ads Specialist’s day revolves around optimizing campaign performance and scaling acquisition results. You will:
Review campaign dashboards and adjust bids, budgets, audiences, and placements
Launch and test new ad creatives, headlines, and messaging variations
Analyze conversion data and identify optimization opportunities across campaigns
Collaborate with content and design teams on upcoming campaign assets
Monitor tracking accuracy and attribution reporting
Prepare performance reports and present strategic recommendations to leadership
In short: you are responsible for driving scalable, measurable growth through strategic paid advertising and continuous performance optimization.
Key Metrics for Success (KPIs)
Return on Ad Spend (ROAS)
Cost Per Lead (CPL) / Cost Per Acquisition (CPA)
Click-Through Rate (CTR) and Conversion Rate
Ad Spend Efficiency and Budget Utilization
Lead and Revenue Growth from Paid Channels
Continuous campaign performance improvements over time
Interview Process
Application Review – Assessment of experience and alignment with role requirements
Initial Interview – Discussion of background, paid media expertise, and platform knowledge
Technical Interview – Evaluation of campaign strategy, optimization, and data interpretation skills
Final Interview – Discussion with leadership to assess strategic fit and collaboration style
Offer & Background Verification
#PaidAds #PerformanceMarketing #GoogleAds #MetaAds #DigitalMarketing #PPC #LinkedInAds #GrowthMarketing #MarketingJobs #RemoteJobs #ROAS #LeadGeneration #ConversionOptimization #GoogleAnalytics #PaidMedia
Questions about this role
How do I apply to this Paid Ads Specialist role at Pavago?
Click "Apply with AI Applyd" above. We auto-fill the application from your resume and answer screening questions in seconds. No copy and paste, no juggling tabs.
What's the typical salary for Other in Mexico?
Compensation for Other roles in Mexico varies widely by seniority, employer size, and remote vs onsite arrangement. Check the salary range on this listing when published, or browse our Other hub for Mexico medians across recent openings.
How fast does AI Applyd auto-apply?
Most applications complete in under 90 seconds. You can track the status in your dashboard and watch the screenshot proof land the moment the application submits.
What ATS does Pavago use?
AI Applyd supports Greenhouse, Lever, Ashby, Workday, iCIMS, SmartRecruiters, LinkedIn Easy Apply, and most other ATS platforms. If we can submit through the platform, we do.
Want AI Applyd to auto-apply to roles like this?
We tailor your resume per posting, fill the forms, and track replies for you.