E-Commerce PPC Specialist

E-Commerce PPC Specialist (Amazon Focused)

Position Type: Full-Time, Remote

Working Hours: Flexible, with partial overlap in U.S. business hours

About the Role

Our client is seeking an experienced E-Commerce PPC Specialist with strong Amazon marketing expertise to drive growth across Amazon Ads, Facebook Ads, and email marketing channels.

This is a hands-on, performance-focused role for someone who understands how to scale eCommerce brands through full-funnel digital marketing, campaign optimization, and data-driven decision-making.

You will own Amazon PPC strategy and execution while also supporting broader growth initiatives across paid social, email marketing, and marketplace optimization.

The ideal candidate is analytical, proactive, highly organized, and comfortable managing campaigns that directly impact revenue, profitability, and long-term customer growth.

If you enjoy optimizing campaigns, scaling winning products, and improving ROAS through testing and execution — this role is for you.

What You’ll DoAmazon PPC Management

Develop, launch, and optimize Amazon PPC campaigns to improve traffic, conversions, and profitability

Conduct keyword research, bid optimization, and product targeting analysis

Manage Sponsored Products, Sponsored Brands, Sponsored Display, and retargeting campaigns

Monitor campaign performance daily and identify scaling opportunities

Reduce wasted ad spend while improving ROAS and conversion rates

Support seasonal campaigns, promotions, and new product launches

Analyze competitor activity, keyword trends, and marketplace performance

Amazon Seller Central & Marketplace Operations

Manage product listings, pricing, and marketplace performance inside Amazon Seller Central

Optimize listings for visibility, keyword relevance, and conversion performance

Monitor reviews, ratings, customer feedback, and inventory levels

Identify opportunities to improve listing quality and sales performance

Support product launches and marketplace growth initiatives

Full-Stack Performance Marketing

Build and optimize Facebook and Instagram ad campaigns that support eCommerce growth

Create and manage email marketing campaigns using Klaviyo, Mailchimp, or similar platforms

Develop coordinated cross-channel marketing campaigns across Amazon, paid social, and email

Support audience segmentation, retention campaigns, and lifecycle marketing initiatives

Assist with creative testing, offer positioning, and campaign optimization

Analytics, Reporting & Optimization

Track campaign performance across Amazon, Meta, and email marketing channels

Analyze metrics including ROAS, CTR, CPC, CPA, conversion rates, and revenue contribution

Build weekly and monthly performance reports with actionable insights

Use performance data to improve targeting, messaging, and overall campaign efficiency

Recommend new testing strategies and growth opportunities based on campaign data

What Makes You a Great Fit

You are highly analytical and performance-driven

You enjoy both strategy and hands-on campaign execution

You understand how different marketing channels impact the customer journey

You are proactive, organized, and comfortable working independently

You continuously test, optimize, and improve campaign performance

You focus on measurable growth, profitability, and ROI

Required Experience & Skills

3+ years of hands-on experience managing Amazon PPC campaigns

Strong knowledge of Amazon Seller Central and Amazon advertising tools

Experience running Facebook and Instagram advertising campaigns

Experience managing email marketing campaigns using Klaviyo, Mailchimp, or similar tools

Strong analytical skills with the ability to interpret and act on performance data

Excellent written and verbal English communication skills

Ability to manage multiple campaigns and priorities in a remote environment

Strong understanding of eCommerce performance marketing fundamentals

Preferred Experience

Experience working with D2C or eCommerce brands

Familiarity with Google Ads, TikTok Ads, or additional paid media channels

Strong copywriting skills for ad creatives and email campaigns

Understanding of CRO (Conversion Rate Optimization) and A/B testing

Experience scaling fast-growing consumer product brands

Familiarity with attribution and full-funnel marketing strategies

What a Typical Day Looks Like

An E-Commerce PPC Specialist’s day revolves around campaign optimization, marketplace growth, and performance analysis. You will:

Review Amazon, Facebook, and email campaign performance metrics

Optimize bids, budgets, targeting, and creatives

Monitor Amazon Seller Central performance and listing health

Test new keywords, audiences, and campaign structures

Launch or optimize email marketing campaigns

Analyze ROAS, CTR, CPA, and conversion performance

Coordinate with the client team on promotions and product launches

Prepare reports and recommendations for growth opportunities

In short: you are responsible for driving profitable eCommerce growth through Amazon PPC, paid media, and full-funnel marketing execution.

Key Metrics for Success (KPIs)

Increase in ROAS and campaign profitability

Growth in Amazon sales volume and conversion rate

Improvement in CTR, CPC, and CPA performance

Growth in email engagement and revenue contribution

Marketplace visibility and listing performance improvements

Timely reporting and actionable optimization recommendations

Interview Process

Initial Interview with Pavago Recruitment Team

Client Interview with Hiring Manager

Practical Task: Review sample campaign data and provide optimization recommendations

Final Discussion & Offer

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