Social Media Manager

Social Media Manager

Position Type: Full-Time, Remote

Location: Remote

Working Hours: U.S. Business Hours

About the Role

We’re hiring a creative, execution-focused Social Media Manager to own strategy, content execution, engagement, and performance across multiple social platforms.

This role combines content strategy, storytelling, community management, and analytics to help brands grow visibility, engagement, and measurable business results.

You will be responsible for planning and publishing content, managing online communities, analyzing performance, and continuously improving social media strategies across LinkedIn, Instagram, TikTok, Facebook, X (Twitter), and YouTube.

The ideal candidate understands platform-specific content, trends, audience psychology, and how to turn engagement into brand growth and business impact.

This is not a “post and forget” role — we’re looking for someone who thinks strategically, executes consistently, and actively optimizes performance.

What You’ll OwnSocial Media Strategy & Planning

Develop and execute social media strategies aligned with business and marketing goals

Create and manage structured content calendars across all social platforms

Define KPIs including engagement, growth, reach, traffic, and conversions

Identify platform-specific opportunities, trends, and content angles

Content Creation & Publishing

Create, write, edit, and publish engaging content across LinkedIn, Instagram, TikTok, Facebook, X (Twitter), and YouTube

Collaborate with designers, editors, and content creators to develop multimedia assets

Ensure all content aligns with brand voice, positioning, and messaging standards

Schedule and manage content using tools like Hootsuite, Sprout Social, Buffer, or HubSpot

Community Management & Engagement

Monitor comments, DMs, mentions, and community interactions daily

Respond to followers, inquiries, and customer messages professionally and promptly

Build audience engagement through proactive interaction and community conversations

Escalate customer concerns or reputation issues when necessary

Campaign Execution & Growth

Support and execute paid and organic social campaigns

Collaborate with marketing and paid media teams to improve campaign performance

Assist with influencer collaborations, UGC campaigns, and audience engagement initiatives

Test new formats, hooks, messaging styles, and creative approaches

Analytics & Performance Optimization

Track and analyze engagement, reach, follower growth, traffic, and conversion metrics

Build weekly and monthly performance reports with actionable insights

Identify high-performing content and optimize future strategy accordingly

Conduct A/B testing and improve performance through continuous iteration

Cross-Functional Collaboration

Partner with marketing, PR, customer support, and leadership teams

Share audience insights and social feedback to improve campaigns and positioning

Support broader brand awareness and demand generation initiatives

What Makes You a Great Fit

You understand how content performs differently across platforms

You combine creativity with analytical thinking

You stay current with social trends, audience behavior, and platform updates

You are highly organized and execution-focused

You know how to turn content into engagement and engagement into growth

You thrive in fast-moving marketing environments

Required Experience & Skills

2+ years of professional social media management experience

Strong experience managing LinkedIn, Instagram, TikTok, Facebook, X (Twitter), and/or YouTube accounts

Proficiency with scheduling and analytics tools such as Hootsuite, Sprout Social, Buffer, or HubSpot

Strong copywriting, editing, and communication skills

Experience creating or coordinating visual and video content

Familiarity with Canva or Adobe Creative Suite

Strong understanding of engagement metrics and social media KPIs

Preferred Experience

Experience managing social media for SaaS, e-commerce, agencies, or professional services brands

Familiarity with influencer marketing and UGC campaigns

Experience supporting paid social campaigns

Understanding of conversion-focused social media strategies

Experience handling community management and online reputation management

What a Typical Day Looks Like

A Social Media Manager’s day revolves around planning, publishing, engaging, and optimizing. You will:

Create and schedule content across multiple social platforms

Monitor engagement and interact with the online community

Collaborate with creative teams on campaigns and content assets

Analyze post performance and optimize future content strategies

Research trends, competitors, and platform updates

Update dashboards and report on performance metrics

In short: you ensure the brand stays visible, engaging, and consistently growing across social platforms.

Key Metrics for Success (KPIs)

Engagement rate growth across platforms

Follower and subscriber growth

Increased reach, impressions, and audience interaction

Traffic and lead generation from social media

Community response time and audience satisfaction

Consistent content execution and publishing reliability

Interview Process

Initial Phone Screen

Video Interview with Pavago Recruiter

Portfolio Review + Practical Task

Client Interview with Marketing Leadership

Offer & Background Verification

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