Director, Marketing(HO, Bangkok)
About the role
Developing and implementing comprehensive and aligned strategic omni-channel marketing plans. Managing marketing budget for all staffing, resources and capital purchases along with the creation of all marketing collateral and sales support tools.
This role is accountable for planning, working across with commercial and other functions and executing marketing strategies to support overall CP Axtra business strategies.
Leading the marketing and digital efforts for multiple shopping approaches to achieve the CP Axtra’s goals. Coordinating, overseeing and implementing all aspects of the marketing and communications plan including, advertising, public relations and special event planning.
Establishing a working relationship with the field teams: Commercial, Customer development, Sales and Store Operations, and agencies/freelancers, media, community leaders and tenants.
Implementing marketing plans and supervising multiple Marketing team. Must have strong digital experience across multiple channels and be proficient in budget creation and management.
Requirements
At least a Bachelor Degree in Marketing or related field
15+ years of retail marketing experience in e-commerce + store
Experience in supply chain, retail and the food industry
Content creation experience
SEO and PPC experience, certifications preferred
Experience working within an agency
Experience managing client relationships
Good interpersonal skills both with internal and external relationships; Good at planning and organizing skills, Good Analytical skill, is a hand-on person.
Strong written and verbal communications skills.
Strong creative and organizational skills, as well as the ability to evaluate opportunities with a financial focus.
Ability to manage multiple projects
Outstanding communication, presentation and leadership skills
In depth knowledge of market research
Up to speed with current and online marketing techniques and best practices
Must have breadth of experience across marketing tactics to include online and offline tactics such as email, display advertising, search, webinars, collateral, etc.
Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords
Customer-oriented approach with aptitude
Questions about this role
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