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Senior Sales Associate

Coach

unknownPosted May 30, 2026

About the role

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.

Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

Our company name Tapestry, represents the diversity of our brands and the diversity of our people. We know that having a diverse range of perspectives, backgrounds and experiences makes us more innovative and successful and it brings us closer to our consumer. Our goal is to create a culture that is equitable, inclusive and diverse - where all of our employees, customers and stakeholders thrive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

The Senior Sales Associate contributes to achieving store goals in sales, productivity, and service by utilising Coach selling skills, and Coach Service training. You will be responsible for meeting personal sales and productivity goals, and delivering a service that meets or exceeds expectations. You will represent Coach to the consumer, act as an ambassador of the brand, and ensure customers’ needs are consistently exceeded.

Key Responsibilities:

Understand how individual productivity impacts the store

Behave like a brand ambassador

Model sales behaviors taught in company sales training programmes, including omni channel sales and virtual selling services

Maintain high energy on the sales floor

Consistently achieve sales goals

Able to work with multiple customers simultaneously

Consistently anticipate and meet customers’ needs

Service all customers according to the Coach Experience standards

Participate as a team member and encourage team to meet and exceed performance standards

Contribute towards building a team culture in which everyone can show up as themselves and feel seen and heard

Champion company initiatives and supports management decisions, owning and driving outstanding customer service

Demonstrate professional ethics

Requirements:

Previous management experience in a luxury retail service environment preferable. A combination of education and experience will be considered

Possess current knowledge of fashion trends and competition in the marketplace

Experience with POS operation, basic computer proficiency (iPad/laptop, Mobile POS), walkie-talkie use, ability to read price/release sheets.

Ability to communicate effectively with customers and team (both oral and written), maneuver sales floor and meet moderate stockroom lifting and store climbing requirements

Ability to work a flexible schedule to meet the needs of the business, including weekends and public holidays

Eager to learn techniques for live stream shopping, introduce products, demonstrating features/benefits and work with the social selling team to make short videos in front of the camera

Social media knowledge and have a keen understanding of trends on social media platforms

Customer Data Acquisition- Actively engage customers in signing up to Brand marketing & clienteling communications to drive repeat purchase and loyalty

Ability to work in a fast-paced environment

Strong English language proficiency. (for EU)

Schedule: Ability to work a flexible schedule to meet business needs—including nights, weekends, peak busy season, and high-traffic retail days (including, but not limited to, public holidays).

Note: This document serves only as a sample of job duties and responsibilities and does not include an exhaustive list of all performance requirements.

What Coach can offer you:

An inclusive, innovative, and fun working environment

Internal mobility & career progression

1 paid volunteering day per year and opportunities to volunteer with global projects.

Learning & development opportunities with our Ambassador Programme

Regular social events

Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion councils.

Attractive employee discount

Compelling incentive programme

Our Competencies for All Employees

Courage : Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.

Creativity : Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.

Customer Focus : Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.

Dealing with Ambiguity : Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.

Drive for Results : Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.

Interpersonal Savvy : Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.

Learning on the Fly : Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

Strategic Agility : Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.

Developing Direct Reports and Others : Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.

Building Effective Teams : Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Visit Tapestry, Inc .

Base Range: €29,640.00 - €32,000.00.

The salary range shown represents the full-time equivalent base pay for this position at the time of posting, in line with the EU Pay Transparency Directive. For part-time roles, the salary will be pro-rated based on contracted hours. Actual compensation will be determined using objective, job-related criteria.

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