Influencer Marketing Manager

About Eucalyptus

We’re on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We’re here to build better long-term care.

Euc is the company behind Juniper, one of the world’s largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times.

Our Growth Story:

130% YoY revenue growth and a 90% reduction in cash burn, with $100M+ raised from investors including BOND, NewView, Blackbird and Airtree.

Supported over 350k patients living with obesity across our 5 markets

Received selective NICE endorsement to provide services to the NHS.

Tailored our offering to thousand of patients in Germany and Japan

About the role

This role sits at the intersection of:

Performance marketing

Creative and creator strategy

Community building

Campaign operations

Brand storytelling

You’ll support the day-to-day management and optimisation of Juniper’s creator partnerships programme, develop and optimise creative briefs and conceptualise scroll-stopping organic creator campaigns. You’ll be helping us scale a highly nuanced and strategically important channel within a regulated healthcare category.

Unlike traditional influencer marketing roles, success at Juniper requires a strong understanding of:

Creator-native content

Performance-led creative and brief writing (particularly optimisation of briefs for whitelisted/paid partnership ads)

Audience psychology

Long-term brand building

Nuanced healthcare and wellness messaging

Creator activity is a core growth lever within the business, not just a PR objective.

What you'll do

Creator Campaign Management

Manage and conceptualise end-to-end creator campaigns across Paid and Organic Growth

Coordinate creator onboarding, briefing, approvals, timelines, and delivery

Ensure campaigns launch on time and align with wider marketing calendars

Support UGC campaign management and creator sourcing

Creator Communication & Relationship Management

Act as a day-to-day contact for creators and talent managers

Build strong long-term relationships with creators, ambassadors, and partners

Support creator education and brief comprehension

Manage creator feedback loops and approvals

Escalate sensitive or commercial issues where required

Brief Development & Creative Support

Translate strategic direction into creator-facing briefs

Support development of high-performing creator concepts across:

TikTok

Instagram

YouTube

Substack

Meta partnership ads

Organic creator content

Collaborate closely with Paid Growth and Creative teams to optimise messaging and creative resonance

Organic Growth & Community

Support the rollout of Juniper’s organic creator and ambassador strategy

Help source creators aligned to Juniper’s brand positioning and target demographics

Support community-led initiatives, creator events, and brand activations

Assist in developing creator storytelling that builds trust, education, and long-term brand affinity

Performance Monitoring & Reporting

Monitor creator campaign performance and flag optimisation opportunities

Support weekly and monthly creator scorecarding to ensure adherence to CAC targets

Track delivery against KPIs and commercial agreements

Maintain reporting systems and creator databases (Motion, Notion, CreatorIQ)

Operations & Workflow Management

Support implementation of scalable creator systems and processes

Maintain campaign trackers, creator hubs, and reporting workflows

Coordinate contracts, deliverables, usage rights, and approvals

Work cross-functionally with Legal, Growth, Creative, and Brand teams

About you (Who you are):

Experience:

3–5 years of influencer marketing or talent management experience.

Established and extensive network of managers/agents or Influencer contacts

Strong negotiating skills and management of individual campaign Influencer budgets well into the six figures.

Analytical mindset with strong experience evaluating content performance metrics.

Organized, proactive, and comfortable managing multiple campaigns at once.

Skills:

Excellent project management and organisational skills

Strategic creative thinking with the ability to adapt and optimise to a variety of objectives

Strong written communication

Strong understanding of TikTok, Instagram, Meta campaigns and creator culture

Commercially minded with strong attention to performance metrics and creative quality

Able to balance operational execution with strategic thinking

Comfortable working in a fast-paced, high-growth environment

Comfortable taking ownership of approvals and sensitive communications in a highly-regulated healthcare environment

What Success Looks Like:

Improved creator campaign delivery and operational efficiency

Faster optimisation cycles across paid creator activity

Stronger creator relationships and community engagement

Higher-quality creator outputs aligned to Juniper’s messaging and creative strategy

Successful rollout and scaling of organic creator initiatives

Improved collaboration and visibility across teams

Why this role matters?

Creator Partnerships is one of Juniper’s most strategically important growth channels, contributing significantly to both:

Revenue generation through paid creator advertising

Long-term brand awareness and trust through organic creator activity

This role is critical to helping the function scale sustainably as Juniper continues to grow and into new audiences, products and markets.

Why join Eucalyptus?

Euc is also behind a growing family of digital healthcare clinics (Pilot, Kin, Software) across men’s health and well-being, fertility, and skincare.

Here’s what makes joining Euc unique:

What’s next - Our goal for the next three years is to support 1 million patients globally to live better for longer. We’re launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem.

Build something world-changing - We’re on the path to becoming the world’s largest international digital healthcare company. It will be challenging, fast-paced, and deeply rewarding.

Make real impact - You will deliver work that directly shapes patient outcomes and scales evidence-based care across markets.

Accelerate your growth - You will have high ownership, continuous feedback, and dedicated development support.

Join a motivated team - You will collaborate with talented peers to solve complex clinical and operational problems at scale.

What’s ahead in the UK

Be an owner – Your own stake in the business with our employee options program

Invest in your growth – Annual development budget plus 3 days of professional development leave

Work flexibly – Hybrid setup with 3 days a week in our Old Street office, designed for focus and collaboration

Support your well-being – Private health insurance through Vitality or opt for a monthly wellness allowance to spend on what matters most to you

Take time off – 25 days of holiday, enhanced parental leave and work from anywhere 3 weeks out of the year

Join a connected team – A vibrant office culture with regular socials, clubs, after-school sport, and seasonal events

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.